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Sometimes, a product is only as good as its design. Therefore, if you aren’t portraying your product in the right way or to the right audience, you could be missing out on some serious revenue.
The other day I was handed an advertisement with a coupon on it. What do you think my wife asked? “Should we buy this?”
I looked at her with a funny face and then she explained. She had been looking through a magazine and while reading an article about this great product she finally came to the ad and was completely turned away by the visual. Needless to say, we did not get the healthy mmm…mmm… good crap. Why? Simply because the design of the ad was as bad as the product photography.
A food product is supposed to look appetizing, not disgusting.
One product that really upsets me is PREMIO. I grew up with my mother using their products and my wife still uses them today when she cooks Sunday dinner. It is, in my opinion, the best Italian sausage to use when making a meat sauce.
However, if I did not grow up with it and passed it on the store shelf I do not think I would buy it. Why? Because the photography is horrific. It just doesn’t look like a delicious, mouthwatering sausage should.
When I speak of products I am not only referring to items on a shelf or something you can buy. I am really referring to your brand and everything that goes with it. Anything from business cards to websites. You want to appeal to your consumers in all facets.
When you hand someone a business card, it is your fist impression. You want it to be as impactful and enthusiastic as you are about your business. You can’t hand them some cheap, flimsy card that is poorly designed. That isn’t any way to say, “I have a great business, come to us for quality products and services.” Your first impression has failed and they walk away with a sour taste in their mouth rather than being a prospective client that is ready to do business with you.
The same thing goes for your website. In today’s day and age, this is another crucial, first impression business item. If you have a product or service you are trying to sell, what good is it if nobody wants it or even worse, if they can’t find it? A well designed, user friendly website is essential in today’s market.
The moral of the story: Every piece of your brand represents who you are. Therefore, you must leave a worthwhile impressions to attract not only interest, but action.