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Show Notes
We missed the excitement of the Social Media Marketing World conference but that doesn’t mean we missed the learning! Our Chief Executive Research Dude and official Boots on the Ground, Ian Anderson Gray, joins us to share some of the highlights that everyone can take away.
In This Episode We Talk About
- The value of conferences even if you can’t quantify it in terms of ROI – because you can’t put a price tag on the value of making connections with people
- What to do when you get hate mail, posts, tweets or comments
- How and when to address complaints about your business
- Drawing the line between responding to valid complaints and knowing when haters are just hating
- Understanding the difference between off-stage complaints and on-stage complaints and why having haters may be a good thing
- The importance of being yourself online, even though it sounds like a cliché
- How the “go for it” mentality will help you get past the fear of moving forward
- Whether content is killing social…. or social is killing content
- Plus we talk about the value of sharing your thoughts with others, knowing you don’t have to “go it alone”, how a mastermind can help keep you accountable and we hear Ian say “jolly hockey sticks” – well worth the price of admission!
Links & Resources
- Listen to Alisa Meredith do her best British accent in this video with Ian greeting us from San Diego
- Read about one company’s completely inappropriate response to a customer complaint that resulted in this Manchester restaurant being shut down
- Read why The Verge doesn’t want us sharing Tyrese Gibson’s Facebook posts
- Check out Christopher Penn’s podcast Marketing Over Coffee (one of our favorites)
- Visit Mark Schaefer online – an educator, author, speaker and social media consultant, and one of Ian’s all-round favorite blokes
Your Marketing Take-Aways
Ian gave us the top 3 things you can take away from the conference and apply to your own business:
- When in doubt, just go for it. Get rid of the doubts and fears because you never know what magic you can do.
- Be yourself. You want customers to get to know the real you because you want customers who enjoy working with you.
- Hug your haters. Turn your haters into your biggest advocates.
Where To Listen
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Carol Lynn Rivera
I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph.
In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur.
On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
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