Show Notes
We missed the excitement of the Social Media Marketing World conference but that doesn’t mean we missed the learning! Our Chief Executive Research Dude and official Boots on the Ground, Ian Anderson Gray, joins us to share some of the highlights that everyone can take away.
In This Episode We Talk About
- The value of conferences even if you can’t quantify it in terms of ROI – because you can’t put a price tag on the value of making connections with people
- What to do when you get hate mail, posts, tweets or comments
- How and when to address complaints about your business
- Drawing the line between responding to valid complaints and knowing when haters are just hating
- Understanding the difference between off-stage complaints and on-stage complaints and why having haters may be a good thing
- The importance of being yourself online, even though it sounds like a cliché
- How the “go for it” mentality will help you get past the fear of moving forward
- Whether content is killing social…. or social is killing content
- Plus we talk about the value of sharing your thoughts with others, knowing you don’t have to “go it alone”, how a mastermind can help keep you accountable and we hear Ian say “jolly hockey sticks” – well worth the price of admission!
Links & Resources
- Listen to Alisa Meredith do her best British accent in this video with Ian greeting us from San Diego
- Read about one company’s completely inappropriate response to a customer complaint that resulted in this Manchester restaurant being shut down
- Read why The Verge doesn’t want us sharing Tyrese Gibson’s Facebook posts
- Check out Christopher Penn’s podcast Marketing Over Coffee (one of our favorites)
- Visit Mark Schaefer online – an educator, author, speaker and social media consultant, and one of Ian’s all-round favorite blokes
Your Marketing Take-Aways
Ian gave us the top 3 things you can take away from the conference and apply to your own business:
- When in doubt, just go for it. Get rid of the doubts and fears because you never know what magic you can do.
- Be yourself. You want customers to get to know the real you because you want customers who enjoy working with you.
- Hug your haters. Turn your haters into your biggest advocates.
Where To Listen
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Ian is not dorky. He’s adorable. 🙂
Furthermore …
He’s a fantastic, transparent, engaging, super awesome, boots-on-the-ground roving reporter (with fears, worries, and apprehensions like all the rest of us!)
I think you and Ralph should collaborate with Ian to present a panel discussion at next year’s Social Media Marketing World, Carol Lynn. The topic? You guessed it … “Content Curation” I’d drive to San Diego to see that!! 😉
He is, isn’t he? Totally adorable. And I love his openness. Not everyone is willing to talk about the parts that don’t make them look like a shining superstar. I am almost POSITIVE that nobody would let us talk about NOT doing content curation 🙂
I think you should convince Michael Stelzner he’d sell three times as many tickets if he’s willing to put “(not doing)content curation” on his event’s agenda. Think about it. Just hit him up from the marketing angle. A controversial topic always draws a crowd. 😉
I really don’t know what to say. I am most definitely blushing! I will say I really enjoy being on your podcast because I get a chance to chat with you guys. I’m not using a hyperbole when I say that you guys are indeed super awesome (and I include Melanie in that category too)!
Will someone who develops/designs websites please contact Mr. Wall and Mr. Penn to let them know white text on a dark background is killing peoples’ eyes? Maybe they’re unaware and would be open to a design change. They seem like nice guys who might appreciate a piece of constructive criticism. 🙂 Otherwise, Marketing Over Coffee looks like a pretty cool podcast!
haha, I didn’t love their site… actually I don’t really ever go there because I just listen to the podcast on my phone. I’ve recently cleaned out dozens of podcasts that I don’t have time for but I kept this one on the list. I do enjoy it!
Good idea. Don’t look. Just listen. 😉
I didn’t realise Christopher Penn had a podcast. I will be subscribing pronto!
I love the fact that I am not the only one considering this accountability issue. I just came across a group of Etsy Business Women creating exactly that and I have been batting around the idea of joining. So great that Ian brought it up. I love the idea of having someone to talk about what I am facing and having them help and understand.
It seems like the conference was a huge hit. I cannot wait to watch the videos and hear what else everyone brings back.
Join a mastermind… you will love and hate it. It’s great because it makes you do stuff and it sucks because it makes you do stuff 🙂 And you’ll be like ARGH I HAVE TO DO THIS THING!!!! And you just will.