Who Gets SEO In The Divorce?
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Show Notes

Today’s episode gets off to a bang as we tackle the subject of SEO, inspired by an article written by an industry-leader that reads like one big contradiction. Search is important for a lot of businesses that rely on it for leads and customers but it’s also one of the least forgiving areas when it come to the “try – test – measure – try again” approach. Listen in as we share our thoughts on SEO, the dos, don’ts and definitely nots. We also talk email marketing and more.

In This Episode We Talk About

  • Why the article is wrong without being wrong.
  • The perils of the DIY approach to SEO and what small businesses should be aware of.
  • How we helped one client go from a 3% open rate on his marketing emails to a 37% open rate in one try.
  • And more conversation about marketing, two-factor authentication and whether or not it’s time to get divorced.

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera