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What’s Good Content, How Do You Create It And Who Should You Be Creating It For? [Podcast]

By April 7, 2014February 1st, 2018Writing & Content Marketing
What’s Good Content, How Do You Create It And Who Should You Be Creating It For? [Podcast]

What does it mean to “write quality content”?

And even if your content is fantastic, how do you know you’re writing it for the right person?

Perhaps most importantly, if you’re running a business, how do you make that content do more than just look pretty on a page and actually bring some customers your way?

Those are just a couple of the tough topics that my friend Mike Brooks and I tackle on the landmark 50th episode of his Nuclear Chowder show.

Listen To The Podcast

Content Is The Backbone Of Your Business

Whether you recognize it or not, you use content every single day to bring in leads and turn them into customers.

Don’t believe me?

Think that since you don’t have a blog, podcast or YouTube channel that you aren’t creating content?


You are a content creator.

Every word you speak and every question you answer by drawing on your experience and expertise is content that you produce to attract, convince and convert your customers.

Now wouldn’t it be awesome if you took that and turned it into something that could attract, convince and convert customers over and over and over, even if you never spoke it out loud again?

Make What You Already Know Work For You… And Call It “Content Marketing”

“Content marketing” is the new buzzword and like “SEO”, “conversion rate” and “social media ROI” it has the ability to strike dread into the hearts of mortals.

But if you forget the buzzword for a second and focus on the boring truth of it – that “content” is just “stuff you know presented in a way that people can understand” – you might find yourself a new marketing ally.

Both Mike and I are huge content advocates and we firmly believe in every business owner’s ability to turn what’s already in their heads into something that wins fans, gets leads and makes sales.

That’s why we got together and dished about some of the challenges and pitfalls of creating content and then added in a ton of helpful advice about how to tackle it productively.

We discussed things like…

  • What if you aren’t a writer even a little bit?
  • How do you provide valuable free content without giving away the farm?
  • What makes content good vs. good for your business?
  • How does content really work to win you new business?
  • And how many commas are too many, really?

We also have some fun with things like double spaces after periods, two-fingered typing and a friendly debate about when it’s ok to botch your spelling and grammar.

Tune In To Every Episode

I should tell you that this was my very first podcast ever, and I appreciate that Mike was kind and brave enough to have me on.

Mike has a way of making his guests comfortable (I won’t tell you how many “Oms” I did before the show only to fall in behind Mike’s amazing leadership almost instantly) and he is focused on getting to the heart of a topic and delivering the best value that he can so that he can help you succeed with your business and marketing.

I hope you’ll enjoy this and when you’re done, subscribe to his podcast on iTunes for a regular dose of some super smart and real marketing advice. While you’re there please rate this episode!

Let me know what you think of our chat and if you still have doubts or questions about writing or creating content, leave me a comment and ask away!

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Join the discussion 9 Comments

  • What fun listening & it certainly dates both you & your listeners and it might be a good thing. Love the typing dialog & nice, casual approach. I’m actually was referred to Web.Search.Social so doing my due diligence.

    • Thanks for listening and I’m glad you liked it! You’re talking to someone who typed up school essays on an electric typewriter with that little corrective tape that was the only thing standing between you and redoing a whole essay!

      • Ditto & didn’t you hate when you made a mistake and had to start the page all over … and it was already after midnight. Finally for my MBA thesis, I paid someone in the typing pool to type everything and it might be the reason I actually got the degree as it was more than 100 pages (what people today don’t read anymore).

        • Oh good heavens! That’s a whole lot of manual typing. Fortunately by the time I got to college we had “word processors” which looked like an electric typewriter but it had a memory card. And you could type a bunch of stuff before you printed it. It was so awesome at the time but now I look back and chuckle because as you typed you could only see one line of text at a time on a teeny tiny LCD – I bet it was shorter than a tweet! So to read the whole thing before you printed you had to tick through the document ten words at a time 🙂

  • My question is when & how do you know that it’s time to add an editor to your process? Is it based on how much content you’ve got (> 700 articles because they’re 600-800+ words, so more than your average post) or visitors?

    • Hm, good one. I suppose it depends in part on how time-crunched you are. If you’re finding that producing the content and managing your business is cutting into the time you have to edit/polish your writing then you can use an editor… especially if you find the quality of your content suffering. In part if you find your blog taking off and you’re increasing traffic then you also may want to have someone give you a little bit more polish, especially as your name and content gets out in the world and starts to get noticed. If you can afford it, I wouldn’t wait for anything – go for it.

      It also depends on what type of editor you want. Just for proofreading or for conceptual stuff? I think everyone should have a proofreader all the time, even if it’s your neighbor!

  • Hi Carol,

    Great podcast, and I couldn’t wait to hear your voice as it was the first time for me. I listened to it all the way to the end, even when he said it was over and you guys talked another 10 minutes 🙂 The good thing was that I could do other things as I listened.

    I agree with the host, you are a great writer and one is a bit nervous when you read their blog as you probably will find some errors. I think that for those who can afford it and can’t write at least correctly enough it’s good to have an editor.

    Have a great week!

    • Hi Sylviane, thanks for listening! We did talk a lot, didn’t we? Mike is a great host and every time he said something it gave me ten more ideas to talk about.

      Thank you for the compliment. I am really not that picky about reading other people’s blogs 🙂 I make typos plenty on my own. It does help to have someone else look at your writing though because it’s really hard to catch everything yourself. I prefer to have someone look at my writing before I post it even though I don’t always get a chance. Then someone being very helpful usually points out my mistakes and I fix them 🙂