What does it mean to “write quality content”?
And even if your content is fantastic, how do you know you’re writing it for the right person?
Perhaps most importantly, if you’re running a business, how do you make that content do more than just look pretty on a page and actually bring some customers your way?
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Content Is The Backbone Of Your Business
Whether you recognize it or not, you use content every single day to bring in leads and turn them into customers.
Don’t believe me?
Think that since you don’t have a blog, podcast or YouTube channel that you aren’t creating content?
You are a content creator.
Every word you speak and every question you answer by drawing on your experience and expertise is content that you produce to attract, convince and convert your customers.
Now wouldn’t it be awesome if you took that and turned it into something that could attract, convince and convert customers over and over and over, even if you never spoke it out loud again?
Make What You Already Know Work For You… And Call It “Content Marketing”
“Content marketing” is the new buzzword and like “SEO”, “conversion rate” and “social media ROI” it has the ability to strike dread into the hearts of mortals.
But if you forget the buzzword for a second and focus on the boring truth of it – that “content” is just “stuff you know presented in a way that people can understand” – you might find yourself a new marketing ally.
Both Mike and I are huge content advocates and we firmly believe in every business owner’s ability to turn what’s already in their heads into something that wins fans, gets leads and makes sales.
That’s why we got together and dished about some of the challenges and pitfalls of creating content and then added in a ton of helpful advice about how to tackle it productively.
We discussed things like…
- What if you aren’t a writer even a little bit?
- How do you provide valuable free content without giving away the farm?
- What makes content good vs. good for your business?
- How does content really work to win you new business?
- And how many commas are too many, really?
We also have some fun with things like double spaces after periods, two-fingered typing and a friendly debate about when it’s ok to botch your spelling and grammar.
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I should tell you that this was my very first podcast ever, and I appreciate that Mike was kind and brave enough to have me on.
Mike has a way of making his guests comfortable (I won’t tell you how many “Oms” I did before the show only to fall in behind Mike’s amazing leadership almost instantly) and he is focused on getting to the heart of a topic and delivering the best value that he can so that he can help you succeed with your business and marketing.
I hope you’ll enjoy this and when you’re done, subscribe to his podcast on iTunes for a regular dose of some super smart and real marketing advice. While you’re there please rate this episode!
Let me know what you think of our chat and if you still have doubts or questions about writing or creating content, leave me a comment and ask away!