Top Marketing Blogs This Week: Planning A Website, Blog Envy And More

{Web.Search.Social} Marketing Roundup
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Another weekend roundup of some smart marketing blogs, ideas and inspiration. This week I stumbled across some deep-thinkers and a few that amused me. Here’s a selection of reading to kickstart your weekend and keep your creative juices flowing.

Jay PoseyLawn Watering

Written by Jay Posey

I wanted to share this post with you because it’s just hilarious and because it makes a most excellent point about the truth of following your dreams and being an entrepreneur. Jay has a style of writing that I could read all day – witty, unexpected and insightful. I’ll quote this one line and then I’ll let you go read this amusing bit of thought-food for yourself: “The tedious will always be with you.” (But don’t let that depress you. There’s good news, too.)

Read the article at jayposey.com and follow jay on Twitter @hijayposey

Chris LemaA Conversion Question: Do Your Clients Really Need A Web Site?

Written by Chris Lema

This post caught me at the right time because I just finished writing one myself about why your business does need a website. So I was curious to hear what Chris had to say and what good reason on earth there could possibly be for not having a website! Needless to say, he told a story that was a little bit familiar and completely relevant. It reminded me that there is certainly no one-size-fits-all, and more importantly, that “having” a website isn’t the important thing – its purpose is. This is an interesting read about the whys of a website and something every small business owner needs to understand.

Read the article at chrislema.com and follow Chris on Twitter @chrislema

Gazalla GayaHow To Plan Your Entire Website With A Content Map

Written by Gazalla Gaya

Speaking of websites… you know you can’t just pop into a chair at your desk and start building one, right? If you want a site that does something more than “exist” and that actually converts visitors into customers, you need a plan. Gazalla outlines a super practical guide to planning a site – from identifying your objectives to outlining user personas and figuring out the “why should people do business with me?” question. If you’re in the market for a website, do-over or just want to check yours against your goals, this is a great post to bookmark.

Read the article at webcontentblog.com and follow Gazalla on Twitter @gazalla

Tessa WegertIs Code-Switching Eroding Your Personal Brand?

Written by Tessa Wegert

This post was fascinating. “Code switching” is what you do when you adjust your tone, language, voice and behavior based on who you’re with. You can catch yourself doing it as you switch from “Sunday dinner with the family” to “Monday at the office” and even “Friday at the bar”. Tessa points out that we do this on social networks, too, especially as we tend to use different networks for different purposes and with different groups of people. But she also makes the point that this can create inconsistency to the detriment of your brand. It’s something worth considering and perhaps recognizing it is half the battle.

Read the article at leaderswest.com and follow Tessa on Twitter @tessawegert

Sonia WinlandThe Dangers Of Blog Envy And How To Overcome

Written by Sonia Winland

It must be going around… just last week I wrote a post about self-doubt, a week before I had a long conversation with someone who was wondering whether he should go back to his “day job” and other people I know have been in worry-mode over whether they’re really succeeding. In this post, Sonia takes it another step and talks about those times where you may wonder whether you’re blogging in an empty room and why you’re not as popular as that other guy. This post is in problem-solution format (my favorite! A fluff-free zone.) and is worth a read if you’re having even the tiniest doubt about where you are, where you’re going or whether it’s all worth it.

Read the article at logallot.com and follow Sonia on Twitter @LogAllot

Enjoy the weekend!

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera