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Top Marketing Blogs This Week: How To Write A USP, Business Mistakes To Avoid And More

By February 23, 2013June 28th, 2015From Around The Web
{Web.Search.Social} Marketing Roundup

Time for another wrapup of the some of the best, most inspiring, helpful or interesting blogs this week. Some of these will get you thinking and some will get you busy taking action. When you’re done reading, let me know which were your favorites. And I’m always on the lookout for a great blog so if you have one – or know someone who does – please share it with me so I can add it to my reading list!

Social Brand Humanization: Transparency Vs Authenticity

Written by Pam Moore

There’s a good chance you already know Pam. She’s everywhere online and hosts one of the best Twitter chats with some of the best people you’ll meet. But if you missed this post, it’s crucial that you read it. The fate of your brand depends on it! With so much talk about “being authentic” online, there is vast confusion as to what this means. Hint: it does not mean sharing your every thought and every dinner photo, unfiltered and unedited. Pam makes a fantastic point about being authentic without taking a “spew it all out” approach. I suggest you read it, then bookmark it and read it again like a habit, just to remind yourself what maintaining real relationships and a real business is about.

Read it

Six Business Mistakes You Should Never Make Twice

Written by Steve Olenski 

Making mistakes is a good thing, right? We live, we learn, we do it better the next time. For the most part, we embrace our failures as part of the growth process. Might want to rethink that after reading this post. Steve points out six mistakes that could be business-ending or at least skew things so badly that it could be a long while before you can undo them. So while it’s true that we learn from our mistakes, there are just some that we could do without. Everyone’s got one of those boy-I-wish-I-had-never-done-that stories and if you’re lucky, you lived to repent another day. Better yet, take a lesson from Steve and step around these pitfalls.

Read it

8 Step Blueprint To Choosing A Unique Selling Proposition

Written by Barry Overstreet 

You’ve been told to develop your USP and to define what differentiates you from the competition. I’ll bet you actual money that you’ve gotten plenty of general advice about what a USP is and which companies have a “killer” USP. But if you’re like me, all that stuff makes you go “Yeah! Totally! On it!… Now what?” Barry has the “now what”. I’ll prepare you now: if you’re feeling motivated he’s got nine – yes, nine – posts that precede this one, all with great advice for thinking about your USP. And this one wraps it all up with some very nice “do this now” actions you can take to start putting yours together. I love a good action item, so if you’re working on your USP or think it can be better, check out Barry’s post and make your way through all of them if you’ve got a relaxed day of Saturday reading ahead of you.

Read it

Should Links Open in a New Window?

Written by Ben Barden 

After disguising a ten-post series as one, I thought this would be the perfect follow up. It’s short, to the point and asks a question that has plagued websites since… well, since the beginning of websites. I know people who insist that every link on their site has to open in a new window. Personally, that drives me nuts. I also know people who refuse to have any link on their site open in a new window. That also drives me nuts, especially when that link is on the main navigation and I end up on a completely different site. Ben shares his link-opening policy and then shares the opinions of other respected website owners. You can’t hear a question like this and not answer. Check out Ben’s post and share your opinion. Did it change after reading the post?

Read it

10 Email Marketing Campaign Tips To Skyrocket Commissions

Written by Dan Sumner 

Since we just talked about keeping the snooze out of your email newsletter this week, this post seemed like a great addition. Email marketing can be a powerful lead-and-sales generator, assuming you’re not putting your subscribers to sleep or training them to ignore you. Dan gives some great, actionable tips here. My favorite is his second point, which talks about creating a campaign rather than sending each email as a one-off. If the word “campaign” sounds scary, think of it as “more than one email that promotes a product or service as part of a series.” That dovetails perfectly into Dan’s seventh point, which you’ll just have to read for yourself. Pick one and commit to trying it out on your very next email.

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And that’s a wrap! Do you have a favorite here? I’d love to know which posts you enjoy most!

Join the discussion 17 Comments

  • Ben Barden says:

    Thanks for the link Carol 🙂 Have a great weekend!

  • Hi Carol
    I know Dan & Ben’s blogs but I will be checking out Pam, Steve and Barry’s blogs as they are new to me, I always love to find new blogs that are recommended.
    I have not read this post from Ben yet so I will be heading on over there as well 🙂
    Thanks for sharing, hope you enjoy your weekend.

  • Barry Overstreet says:

    Hi Carol,

    Thanks for the mention, especially sliding it in about the 9-post series. That was very kind of you.

    I’ll stop back by this evening and check out all of the other sites. I only had a minute now and wanted to take the time to say how much I appreciate your kindness!

    I hope you have an outstanding weekend!


    • You’re very welcome. The whole series was really informative. You often get a lot of very general stuff which is not always as helpful. But even your “general” posts had great info!

  • Dev says:

    Hi Carol,

    Great collection of useful links – a lot of new blogs.

    Posts like this one are great for new tips & resources. So thanks so much for sharing, Carol ;).

    Enjoy your rest of the weekend.

  • Some interesting blogs again, Carol.

    I have to say that the one post that really caught my eyes is the one about whether or not we should open a link in a new window.

    Wow, was I doing it wrong the whole time? I always opt for new window. I thing I’d better check this article quick.

    Thanks for those shares.

    • I know, sometimes its the little things that catch us! I don’t think there’s really a right and wrong way but it’s a discussion worth having because there are certainly pros and cons. Glad you found one you liked!

  • Some great shares here Carol and a few I haven’t read but I thought Barry’s series on the USP was excellent. I was surprised that Dan’s post didn’t get more eyeballs because he spilled the beans about the email marketing campaign.

    I’ll have to check out the rest you mentioned. Always eager to read more great stuff.


    • I keep trying to find the good ones, Adrienne! Try to keep it so there’s a little of everything for everyone 🙂 I hope you find some more that you like!

    • Barry Overstreet says:

      Hi Adrienne,

      I just saw your comment on here on Carol’s blog roundup. Thank you for such a generous compliment and I’m glad you liked the series!


  • Dee Ann Rice says:


    Some great post. I have to go and read a couple of them. I am especially interested in what Ben says about links being opened in a new window or in the window where they are.

    I have gone back and forth on that myself.

    I look forward to reading several of these.

    Dee Ann Rice

    • I go back and forth too – I picked a policy and I stick to it, but I occasionally consider trying something new. I recently listened to a Pat Flynn podcast where he addresses it (within the last 3 weeks or so, if you’re interested). It’s good to try new things!

  • Nice roundup, Carol; I always prefer fewer but more quality reads over a bunch of nonsense so many roundups are about.