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I hope you have some spare time on your hands this weekend because I found five blog posts that are bound to teach you a thing or two. We’ve got some repeat bloggers here, who can be counted on for the good stuff, and some new people who had something worthwhile to say. There’s a rant after my own heart, a bit about social tools and even a post about advertising. Enjoy!
Use These 8 Twitter Tools Now Or Hate Yourself Later
Written by Rebekah Radice
The question “How do I grow my Twitter following?” has come up a few times this week and like magic, Rebekah’s post appeared with the answer. I’ve tried a few of these, but not all, so I have some homework to do, too. Twellow has been a neat tool for me, especially for finding local people. And I’ve been interested to try Follower Wonk so it looks like this is a good kick in the rear for me. Take a look at these tools and give them a shot. You never really know what will work until you try!
How To Dominate A Boring Industry With Content Marketing
Written by Ross Simmonds
This one is chock full of great examples of brands doing content marketing right and plenty of tips for tackling your own. You may think that there’s nothing much to say about your product or service. Maybe you’re even afraid of “giving away the farm” so to speak. But Ross shows how you can turn that thinking around and into a great marketing campaign. I especially love the example he gives of Realtor.com because they’re a great example of a company embracing a new customer paradigm.
5 Reasons You Just Lost The Deal
Written by Kathy Mammon
This is one of those posts that you can’t read without nodding your head through the whole thing saying, “Yup. Yup. Exactly. Yup.” We’ve all been there – on the other end of a bad sales call. Kathy makes five excellent points that any company would do well to remember. If four out of the five could be forgiven, the one that absolutely can’t be is #4: talking more about yourself and your company than what your prospect needs. This should get you fired up. When you’re done reading I’d be interested to hear if you have other deal-breakers to share.
7 Reasons Why Facebook Doesn’t Give A Sh*t About Your Business Page
Written by Daniel Zeevi
This is the rant I want to have. As someone who has a Facebook business page and helps clients run and promote theirs, I’m often frustrated by the slow squeezing-out of small businesses. Daniel catalogues these frustrations well, from that darned EdgeRank to the very obvious fact that Facebook “demotes” posts that link outside of its ecosystem. And while I adhere to the belief that Facebook gets to do whatever it wants with its platform and is no way obligated to help us market for free – I’m finding myself recommending Facebook less and less as an effective marketing channel for small businesses. I enjoy the debate though, so I’d be interested to hear what you think.
What Exactly Is Meant By “Retargeting”?
Written by Lionel White
And now for something really different – advertising. Do you know how sometimes an ad for a specific product or service seems to follow you around the internet wherever you go? That’s what’s commonly referred to as retargeting. But Lionel points out that there’s a general misunderstanding about what retargeting really is and then goes on to explain the different types of retargeting and how they fall into the grand scheme of your marketing plans. This is worth a read if you’re confused about the phrase or if you’re interested in doing a bit of advertising for your business.
Have a great weekend!