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Top Marketing Blogs This Week: Tweaking Copy To Improve Conversions, Hooking Readers With Titles And More

By January 11, 2014July 1st, 2015From Around The Web
{Web.Search.Social} Marketing Roundup

It’s a brand new year and a brand new roundup. Although we took a few days off for the holidays, we were still busy collecting great posts to share with you. These are just a few of those posts and they’re a great way to start a new year of marketing and business success. Find your favorites and get comfortable. If you’re in the same weather zone as us, you’ll need a blanket and a hot beverage!

Brian ConlinFive One-Word Copy Tweaks That Increase ROI

Written by Brian Conlin

Fascinating. That’s the best word to describe the simple suggestions Brian makes in this post because they all speak to the often unpredictable and mostly bizarre psychology behind how we make decisions every day. The great thing about these changes is that you can do them in about ten seconds and test your own results. You may even get so excited that you’ll start testing out even more one-word changes and soon you’ll be your own mini-testing machine. And isn’t that the best way to find out what gets results?

Read the article at and follow Brian on Twitter @BrianConlin13

Dorie ClarkHow To Create A System For Your Success

Written by Dorie Clark

This post called to me because I’ve been liking the idea (and results) of systems more and more. They sound a little scary at first but once you get into a groove you can save yourself a ton of time and energy. Dorie touches on a few key points for helping you devise your own systems. These are things you can start doing immediately and all it takes is… guess what… a little planning! Follow this get-started guide and see how you can start to streamline your activities.

Read the article at and follow Dorie on Twitter @dorieclark

Katherine KotawMary Poppins And Branding Magic For A Happy New Year

Written by Katherine Kotaw

Ok, a few things… first of all I’m a sucker for Mary Poppins. Secondly, this quote says it all: “Life is better with pie. Business is better without resolutions.” And Katherine knows how to tell a story so you’re bound to enjoy this one about why you don’t need resolutions but you DO need a whole lot of soul-searching. But don’t fret because she’s got you covered with some great questions to ask yourself, not just now, but any time of the year. If you’re serious about your business and brand, start asking! I promise they’ll be fun, too.

Read the article at and follow Katherine on Twitter @KatherineKotaw

Devan Perine5 Things I’m Going To Do Next Year (And You Should, Too)

Written by Devan Perine

I’m not a fan of resolutions but I am a fan of renewals. And in this post, Devan is all about renewing yourself. Sometimes in order to grow and improve our lives we have to take a look at the things we’ve become enmeshed in and step back for a moment to look at the big picture. Besides nodding along and saying, “Yes!” to all of her points, I found the idea of changing my perspective refreshing. If you’re looking for some inspiration and a few ways to make positive change, start here.

Read the article at and follow Devan on Twitter @devanmarie

John Gregory OlsonThe Reader’s Digest School Of Blogging: Hook Readers Fast

Written by John Gregory Olson

We know how important a good title is for getting people to read our content. But sometimes the actual title may elude us. It’s not easy being clever and brilliant all the time! And it’s tough to know what will capture someone’s imagination. In this post John shares some tried-and-true headlines that work. You can take the concepts, run with them and adapt them to fit your style. Bookmark this one because it will give you a nice little resource of go-to ideas next time you’re stuck.

Read the article at and follow John on Twitter @digitaljgo

Will you tell me which topics you enjoyed the most?

Join the discussion 6 Comments

  • John G Olson says:

    Thanks for including my post, Carol. It’s an honor to be featured here on your site.

  • Katherine Kotaw says:

    Hi Carol Lynn! Shortly after sharing a slice of apple pie with my two daughters at Denny’s last night, I got home and saw that you had included my Mary Poppins blog in your roundup… and I couldn’t stop smiling! What you wrote about my article made me laugh aloud and also warmed my heart. I am so grateful to be included in this amazing list and hope that one day we can have a conversation together over pie!

    • Carol Lynn Rivera says:

      YUM! I love apple pie. Also pumpkin. And blueberry. And pecan…

      You’re very welcome, I enjoyed your whole 12 days series and I thought the Mary Poppins post was tons of fun, like all the stories you tell. I love your knack for relating business to fun things we can all enjoy. One of these days we’ll get ourselves a slice of pie and a Skype 🙂

  • Thanks so much for including me, Carol! 🙂 Much, much appreciated.

    • Carol Lynn Rivera says:

      You’re welcome! I really enjoyed our post and need to do some of that myself 🙂