In this week’s roundup we share some posts that are bound to get your marketing on track. But you’d better bring your thinking cap because these posts will keep you busy. You’ll be tweaking, fixing and testing based on some of the great information shared here. It may seem like a lot but the trick is to pick something to try and then try it. Don’t worry about doing it all… just do something. Start here.
Are You Promoting Your Blog Images?
Written by David Leonhardt
This article is a nice twist on blog promotion. David reminds us that our posts do double duty – first as the written medium and then as the visual. If you’ve got photos on your posts then you’ve got double the promotional value! In this post you’ll find out where you can promote your photos (with a few unusual places you might not have heard of), some tools you can use to make them interesting and a couple of tips that will help with the logistics. I bet you’ll find at least one new idea here to try so go grab one and add it to your arsenal.
11 SEO Changes That Will Give You Big Results
Written by Neil Patel
The neat thing about this post is that it has none of the usual advice about SEO. You’re not going to hear about keywords or title tags here. Instead, Neil shares some fantastic ideas from his own experience – and when it comes to learning how to be the best, what’s better than experience? I was hooked from his first tip, which is an overlooked (and probably even unknown) way to uses 404 pages to your advantage. You’ll have to read more for your own ah-ha moment but I bet you’ll have at least one and then you can go out there are try it yourself.
Written by Brad Knutson
With Google saying explicitly that site speed affects ranking, there’s no better time than right now to optimize your site speed. In this post Brad gives you a bunch of ways that you can make that happen. He also shares some great tools that you can use to help you accomplish some of these tasks. You’ll be able to do some of them immediately, though a few are not for the faint of heart. But if you’re serious about the success of your site then you might want to consider either picking up a little bit of technical knowledge or finding yourself a knowledgeable developer. If you employ even a few of these tips your site speed will definitely improve.
Marketing Vs Sales: Yeah, There’s A Difference
Written by Brooke Ballard
I found this post interesting because when we talk about business we often use sales, marketing and even advertising interchangeably. They are not, however, the same thing. And it pays to know the difference because it will affect how you think about your customers and your brand. In this post Brooke breaks down the conceptual differences between marketing and sales. Kind of like the difference between strategy and tactics, it’s something that can affect your ideas, approach and outcomes. Read more to brush up on your entrepreneurial know-how and then get back to business!
7 Great Internet Marketing Tips For 2014
Written by Pam Ann Aungst
With two weeks of the new year behind us I bet many of us have already forgotten our good intentions. That’s why Pam’s post is so important – it’s a reminder that when it comes to good marketing you can get on board now, tomorrow, next month or whenever you’re ready to succeed. Some of these tips are timely – for example, her advice on Google (which as we know can change any day!) – and some of it is timeless (sales funnel? yes, please!) Read more to find out what you need to know and then pick one and make it happen right now.
Is there one tip your read about that you can try right now?