It’s time for another wrapup of five of this week’s best from around the web. I always start out the week and think to myself, “Self, wouldn’t it be great to come up with five posts on a theme? Say, 5 content marketing posts or 5 SEO posts, so people could get a really in-depth view from different perspectives?”
And then I start tearing through my RSS reader like a kid through birthday wrapping paper and I can never settle on a theme, or even 5 for that matter, so I ponder and whittle and obsess until finally there is a hodgepodge of some of the most interesting, enlightening, amusing and/or unique stuff I find.
So there you have it. No method to my madness, except for stuff that resonated with me and I hope will resonate with you. Maybe a theme would be boring anyway.
Lucky for you these posts are anything but. They’re fresh and original and all quite different. Find one that inspires you!
8 Not-So Obvious Ways To Make More Out Of Your Blog Posts
Written by Daniel Sharkov
Daniel’s bio says he’s 18 years old. I’m pretty sure he’s lying. The insights and advice he offers are smarter than a lot of business people who claim to have been around the block. So maybe he’s just been blogging, testing and learning this stuff since he was two. Either way, these are clear, concise ways that you can repurpose, reuse and extend the shelf-life of your content without burning too many brain cells. It would be silly not to do at least one of these. (Sneak peek bonus: “Write a Part Two”. Admit it. You hadn’t thought of that.) Instead of taxing yourself to keep churning out new content, use these tips to capitalize on what you’ve already got.
Customer Experience Trumps Content Marketing
Written by Geoff Livingston
I mentioned this post just yesterday but it’s worth mentioning again because Geoff says something outrageous: content marketing is overhyped. Whoa! What about “creating value”? What about “thought leadership”? What about that editorial calendar you downloaded from me last week because I told you how you totally have to blog and do it on a schedule? Far from knocking content marketing, Geoff makes a point worth pondering: content is only part of the marketing equation. This is a lesson worth noting for those who have been swept up by the content fad. There’s a lot more to winning customers over so read this if you want plenty to think about.
Battle Of The Brains: Seven Ways To Shut The Lizard Up.
Written by Sandy McDonald
Each month I participate in a Word Carnival with some super smart cookies. This month’s topic was about getting motivated and learning to love your business again. You may have caught that on Wednesday and maybe you even clicked through to some of the other carney posts. If not, you missed this gem. Science meets humor meets practical tips in this post about dealing with the ways our own brain can sabotage us. Sandy teaches and amuses with a spin on motivation that you don’t hear often (ever?). Enjoy this geeky glimpse into our Lizard brain and all the ways it gets in our way and then use Sandy’s tips for taming that evolutionary beast into submission. PS: How can you not love a post that uses the word “awfulizing”?
Don’t Mistake Longevity For Loyalty: The Difference Between Long-Time And Loyal Customers
Written by Carla Young
This post is the perfect complement to yesterday’s reflection on brand loyalty. Carla makes an interesting statement in this post that we can train customers to be loyal. It’s a unique perspective that got my gears spinning. Instead of the tired “loyalty programs” that we often think of, we can teach our customers to give us feedback (instead of getting disgruntled and leaving), refer friends (I bet most would if they had a spare brain cell to think about it) and more. Carla’s long-time vs. loyal points are right on. Take a look and start thinking about how you can apply these principles to your business.
Written by Erica Holthausen
Erica tells a story that starts with her experience as an attorney and takes you through her current career as a marketer with a big lesson at the end about growing and learning. In a nutshell? “Filter everything you read, everything you learn, and everything you do through your own personal lens.” In other words, forget the experts, gurus and high-pressure sales pitches. Know yourself. Trust yourself. Erica reflects on that squirmy place we’ve all been, namely, eager to learn, easily frightened by people who “know more” than we do, and often bamboozled by the glitz of a hard sell. If you’ve ever made a mistake, or think you might just make one again, read this.
That’s this week’s wrapup! Which one resonates with you the most?