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Over here on the east coast, winter is coming! For me, that means it’s time to hibernate, maybe with a nice cup of hot chocolate. And what’s better on a chilly morning than some good reading? You’re in luck with this week’s roundup. There are plenty of things to keep you busy and feeling all warm and fuzzy, so enjoy and learn!
How to Instantly Revive Old Blog Content
Written by Rebekah Radice
Ok, I admit this one is a teeny bit self-serving because one of the ways that Rebekah advises you to repurpose content is to do a roundup just like this one. Of course, we agree! And the key, she goes on to explain, is to round up posts that provide value to your readers (rather than just one of those link-exchanges-in-disguise). And as always, Rebekah provides value. She also highlights some people I happen to think are great (along with their own unique content ideas) so after you start adding these ideas to your “must do” list, click through to Peg Fitzpatrick and Cynthia Sanchez for more marketing goodness. The best thing about this post is that these are fun and useful ideas that you can try immediately. No tired “write a top ten list” advice here!
You Are The Average Of The Five People You Spend The Most Time With
Written by Terry Lancaster
Terry made it onto our roundup just a few weeks ago and I’ve been having a bit of a love affair with his content ever since. He tells a great story, makes a meaningful point and does it in a way that’s unique and fun. When I came across this post, it really resonated with me because I’ve spent the greater part of my career following two basic mantras: never be the smartest one in the room and always surround yourself with people who you aspire to be. The point here is that, as my dad used to say, “If you walk like a duck and talk like a duck… people will think you’re a duck.” Or as mom used to say, “Your face will get stuck that way.” And so will your life, if you’re not selective about the people you choose to spend it with. Terry includes a pretty fascinating video to supplement his point, so enjoy it and then think about whether the people around you are helping you grow or bringing you down. It’s a tough reality but worth the examination.
Secret To Daily Blogging With The Power Post
Written by Mike Brooks
The secret to this post is that it’s no secret. It’s about good old-fashioned effort and smart thinking. Mike should know – he not only blogs but podcasts, too (listen to the good stuff when you’re done reading). By admissions all around, there are down sides to blogging every day, but if you look past those and call them what they often are – excuses – then you can go a lot farther with your content creation and marketing efforts. Mike’s super duper secret trick? Power posts. Short snippets of focused and meaningful information. You’ll have to read the rest to get some great examples of what form these types of posts can take, but if you’re serious about content marketing then why not implement at least one of his ideas right now? Add it to your weekly mix and see what happens. The best part is that these shorter posts are a lot easier for your readers to consume than the detailed, thorough, many-worded posts you probably think you need.
Bad Marketing Goals That Could Cost You Big
Written by Alisa Meredith
There are two things that I love about Alisa’s post. One, she outlines some very bad marketing goals, indeed. Things that I have often gone to battle over with clients who insist on doing some form of these bad ideas. Two, she gives you alternatives. It’s one thing to say “don’t do this” but another to give you an option for what you could be doing more effectively instead. And she does it the SMART way (if you don’t know what “smart” goals are, this is your chance for a double duty education). I’ll give you one example and then you can go read the rest. Bad goal: “I want to be #1 on Google”. Holy cow, if that’s still you, please put your hot chocolate down and go read this post right away. And find out what Alisa suggests you think about instead.
How’s Your Pinterest Bounce Rate?
Written by Cynthia Sanchez
Cynthia is the queen of Pinterest. Between her blog and her podcast, you’ll end up wondering how you ever thought you knew anything about Pinterest! And in this post she brings up a topic that has come up around here often enough: is the traffic that Pinterest drives to my site really qualified? Or does someone just like that photo of a cute cat? Cynthia brings an interesting perspective to the subject. First, she tells you why a high bounce rate (which we equate with unqualified traffic) may not be a bad thing. Then she gives you some tips for working on your overall bounce rate. These are solid tips no matter where your traffic is coming from. And considering how many people pin every day, this is one platform you’ll have a hard time ignoring.
Enjoy this week’s posts and have a great weekend!