There are some super practical posts in this week’s roundup that should get you trying new things right away. And there are a couple of posts that will get you thinking a bit more deeply about your business and marketing. Enjoy them all, there’s something to learn in each!
20+ Ways To Promote The Heck Of Your Blog Post
Written by Sylviane Nuccio
Put this on the “practical” list. This post is chock full of promotional goodness. Even if you think you know it all, I bet Sylviane has at least one extra thing up her sleeve. I’m all about promotion but some of these were even new to me. If you haven’t gotten serious about promoting your blog (beyond the usual suspects) then this will be a great resource. And even if you’ve heard it all before, sometimes it helps to have a collection of reminders that make you say, “Oh yeah, I should have been doing that!”
Design The Logo Last
Written by Eric Karjaluoto
And here’s a post that will make you think… more specifically, about your logo. This post is good for designers and DIYers and it’s good for anyone thinking about designing a new logo. Eric takes what has become common wisdom about logos (they’re all about reflecting the deepest meaning of our brands and conveying all sorts of emotions and messages) and pretty much smashes it to pieces. In a good way. To quote Eric, “The sole task of any logo/wordmark is to help the audience identify the owner of this mark. That is all.” What? No grand visions? No deep meaning? Read the rest of the post to get a bit of a reality check. Whether you agree or disagree, there’s food for thought here. And it may just save you a lot of time and mental anguish in the end.
Tackle Your To-Be List – Not Your To-Do List
Written by Michele Welch
If you don’t spend most days running around trying to get things done and hoping to finally cross them off your to-do list… well, then you’re either superhuman or lying! But instead of being so busy trying to be productive with tasks, Michele wants us to do something completely different. She wants us to think – not about what we have to do – but about what we want to be. What an interesting idea! It’s a bit like working “on” your business instead of “in” it except this time you’re going to be working “on” yourself. If you focus on the type of person you want to be and the characteristics you want to exude in every breath, you may just find the rest of it falling into place.
How To Lower The Bounce Rate On Your Blog
Written by Ben Barden
Well who doesn’t want to do THAT? Now that Google has taken away keywords in our analytics (ugh), it’s that much harder to tell how people got to our sites. So when we do get them there, wouldn’t it be awesome to keep them there? There are some pretty simple ways to do that, which you can implement almost immediately, and Ben tells you exactly what to do to encourage your readers to keep on reading. I’ve found that his number 5 has worked well here on this site… but you’ll just have to read more to find out what it is.
Local SEO: How You Can Benefit From These Exciting Changes
Written by Gazalla Gaya
So you know there has been a bit of upheaval over at Google and a lot of small businesses have been lamenting their loss of search rank. But that doesn’t mean we’re out of the game. In fact, if you’re a local business, there are some things you can do to take advantage of search in unique ways. You just have to know what and how! In this post, Gazalla gives you a great overview of some local SEO tactics you can try. Not only does she give you the “how” but the more important “why”. Give this one a read and make sure that you do everything you can to stack the ever-changing (and often frustrating) game of search in your favor.
Which one of these left you with some ideas to try? Did any make you really start thinking about your marketing? Let me know!