Top Marketing Blogs This Week: Popups, Why Goal-Setting Doesn’t Work And More

{Web.Search.Social} Marketing Roundup

Happy Saturday! It’s time for a wrapup of some of the most interesting, useful or fun blogs I found this week.

It’s funny how you can always tell when something new is going on because this week there was a whole lot of talk about Facebook’s Graph Search. I’ll spare you those posts this time, because you can’t sneeze without finding one yourself! Instead I’ve got a few that will tickle your fancy and get you thinking about your business in new ways.

Warning: Using Pop Ups Will Grow Your Email List Fast

Written by Sarah Arrow

I hate popups. You hate popups. Everyone hates popups. So why the heck do they work? It would appear that what we say and how we behave are not always in sync! Sarah actually did a bit of testing to see which popup plugin got the best subscription rate on her blog. She has some pretty thorough info here, including the pros and cons, ease of use and cost. I won’t tell you which one won her tests. You’ll have to find out for yourself!

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20 Conversion Factoids Worth Tweeting About

Written by Oli Gardner

I should totally not be sharing this with you. This post is literally a very cool list of tweetables about converting website visitors to customers. And now that you know about it, your tweets are going to look an awful lot like mine. This stuff is not just worth sharing but worth paying attention to. For example, Oli shares this tidbit: using video on landing pages can increase conversion by 80%. Makes you think, doesn’t it? Do yourself a favor and write some of these on index cards to tack by your desk!

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Above And Below The Fold: Stop Talking About The Stinkin Fold

Written by Chris Lema

Waaaaaaaaaay back in the day, us web people used to design for a 600×800 resolution because that’s pretty much what everyone had. The internets were pretty new and monitors were pretty small. Scroll bars? Browsers? Whatthewhatnow? Ok, skip ahead to 2013 and we’ve established that you can scroll down a page… that monitors come in all sorts of sizes and shapes… and that when it comes to visible screen space, there’s no stinkin’ fold. Why this persists is a mystery but Chris does a great (and amusing) job poring over the problem and giving us “a better way”.

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Darren Hardy: Goal-Setting Doesn’t Work

Written by Darren Hardy

For those of you who want something in the realm of inspiration, read this post about creating the life you want. Warning: it isn’t a happy-happy feel-good post. There’s talk of “work” and “responsibility” but the ultimate message is that the question you should be asking is not “how will I achieve my goals” but “who do I need to become in order to achieve my goals?” This is an interesting take and Darren gives you something to get you thinking past your basic goal-setting, milestone-writing-down self.

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Turning Social Media Into Social Business

Written by Clare Price

Everyone and their pet chihuahua is “doing” social media, but that doesn’t mean you’re doing it as part of your business! Hanging out on Twitter isn’t doing business. Starting a Facebook fan page and posting a couple of photos of your best polka dotted tie isn’t doing business. If you want to use social media to grow your business, whether by making sales, generating leads, building loyalty… you’ve got to do it as part of your business and marketing plan. Clare is a woman of process and does a lot of question-asking in this post. It’s up to you to answer them! And if you need help, I strongly suggest you check out her 5 Easy Pages System.

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That’s this week’s five. Did any speak to you?