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It’s time for a roundup of some great marketing and business articles. I enjoyed reading about a cool new Evernote feature that ties into LinkedIn, some super content marketing advice and more. I know you’ll find something here to help boost your business so grab a donut and put your learning cap on.
Now Use Business Cards And LinkedIn To Create Awesome Contacts In Evernote
Written by Lauren Mobertz
We do a lot of networking around here, and that means a lot of business cards. We also have a process when it comes to managing connections where first they go into our CRM and then we connect on LinkedIn. Most times that involves a lot of data entry followed by some searching and finding. So I was delighted to read about this nifty new Evernote feature that lets you scan a business card and connect with that person on LinkedIn at the same time – all nicely automated! Since I’m a big fan of Evernote, this is one that I’m going to try the next time I end up with a pocketful of paper. Check out the video of how it works and read Lauren’s summary. I bet you’ll fall in love with it, too.
How To Avoid Kitsch In Your Content
Written by Jessica Ann
We recently wrote about how curating content could do your business more harm than good and this post takes that a step further by exploring when content becomes clutter. These days with everyone in a hurry to find and share content (mostly because someone, somewhere, told them to) our social streams are a mess of links and photos and stuff. If your business is adding to the stuff – in a way that is less than relevant and mindful – you could end up doing nothing more than creating ugly noise. Jessica explains it well and I bet the analogy will stick in your head, which will be a great help the next time you’re out there looking for content!
10 SEO Mistakes You Can’t Afford With Your Content
Written by Gazalla Gaya
Sometimes you have to get down to basics. Forget the fancy stuff you’ve heard about SEO and all the things the “experts” try to sell you. Just today I read a “report” created by an SEO company that consisted of 5 keywords and how a particular site is ranking for them in Google. All I can say is that if you’re still fixed in 2002 thinking, relying on rank, shoving keywords into every nook and cranny of your site, it’s time to rethink your methods. Read Gazalla’s article for sound advice that will keep you out of hot water with Google and will actually help you with your marketing efforts.
How I Grew My Business With “Foolish” Old School Tactics (And Why You Should Do The Same)
Written by Craig McBreen
Once in a while you read an article that says something unlike the usual advice that gets repeated ad nauseum. And then you have to stop and think! I enjoyed reading Craig’s story and learning about his “foolish” approach to marketing. Even though we market online and the internet is a pretty powerful tool, it’s important that we don’t lose sight of the fact that we have other options. Craig proves that yes, you can still use a pen and a stamp to build an effective marketing campaign! But there are other benefits to trying this strategy that I bet you didn’t think of. Read more to get the whole scoop and then why not give this a shot yourself?
5 Cross Promotion Tips To Help You Get More Traffic And Followers
Written by Daniel Sharkov
I have always been a fan of “create once, use many times”. It’s what I tell clients all the time when they feel overwhelmed by the sheer number of places there are to be. Facebook… Twitter… LinkedIn… Pinterest… Instagram… can a human being possibly create content to share on every single one of those networks? The short answer is: yep! The longer answer is: yes, if you’re smart. And Daniel has the smart way to do it in this post. He shares ideas for taking content from one platform to another with minimal effort and no reinventing the wheel. If you want to “be everywhere” but don’t want to lose your mind, add some of these tips to your arsenal.