What do you get when you mix Walter White with Twitter and mash in a bit of marketing talk? The weekend roundup, of course! Here are some titles across the spectrum that should keep you busy churning out ideas for your next marketing plan.
A 15 Actionable Tips Guide For New Redditors
Written by Jesse Aaron
Here’s a topic we haven’t covered, but if you’re looking for new ways to expand your community and influence, this could be your ticket. Reddit is similar to other networks in that it’s a collection of content that users submit, and then that content can be “up” or “down” voted. (Think Facebook with a “dislike” button. And no photos of cats or dinner.) Other users can also comment on submissions. But where Reddit diverges is that it’s not as forgiving as some other networks. It’s shall we say “intolerance” for BS and blatant self-promotion is what can make it a powerful community. If you haven’t dabbled in Reddit yet then Jesse’s post is a great place to start. There’s also a link in there to his previous post, WHY use Reddit, which you may want to check out, too. Acquaint yourself with the whys and hows and see if it’s worth a shot for you.
How To Craft A Tagline That Works
Written by Craig McBreen
A tagline can be tough to write because it’s necessarily short but has to pack a punch. Take it from someone who is used to writing in chunks of text several thousand words long… writing something like that is no simple task! Craig comes to your rescue here because this post is full of information you can use – from what a tagline is to what it should contain to why you want it in the first place and of course how to go about crafting one. Unless you have a flash of genius or luck, remember that this is a process, not something you sit down and pop out in a few minutes. Use the five steps outlined here to start thinking about your tagline. Even if you don’t need one, this is still a good exercise to go through to help you get in touch with your business.
This Is Not Your Story
Written by Chris Lema
If you don’t yet follow Chris online and have his site bookmarked, you really should. He’s got a no-nonsense and fresh approach to just about everything. You never get what you expect when reading his stuff, and that’s a good thing, because that means it’s not rehashed, everyday, banal nonsense. I really loved this one. The fact that he started with The Princess Bride (one of my favorite movies of all time) didn’t hurt, but the rest was pure inspiration. It’s tough to explain without reading it so I’ll leave you with this quote from the post: “When you know that you’re doing stuff that is good, and you’re in a situation or environment that others would die for, it’s pretty hard to allow yourself to feel unhappy or unfulfilled.” But, As Chris points out, that’s not your story. Just read it.
How Walter White Made $80 Million: Business Lessons From Breaking Bad
Written by Terry Lancaster
The first thing I thought when I saw the title of this post was, “Oh great, more cliché crap capitalizing on some popular current event. Link bait.” I almost didn’t read it. The second thing I thought – once I had – was, “Holy crap, how have I not read this guy before?” So I’ll tell you one thing: this wasn’t cliché crap. It was quite fun, but more importantly relevant. It made me think huh, you know what, Terry, you’re right: “No one was ever truly great at a job they just kinda liked.” There are little nuggets of wisdom and truth here that you’ll enjoy. If you aren’t caught up on the series yet, there aren’t any major spoilers here, but there are a couple of details that speak to motives and mindsets that you may want to watch first. (I’m one of those total blackout people, so any extra information is too much for me, but that may not be you!)
The Ten Laws Of Twitter
Written by Chloe Ingram
This next post is just good old-fashioned excellent advice. It never fails to amaze me how many businesses and marketers jump on Twitter without a single clue about what it is or how it works. Not knowing is ok – but doing before learning is not! Chloe makes ten well-thought-out points about how to use Twitter, both from the standpoint of maximizing its potential and from the perspective of not totally screwing it up. This isn’t “just another list post”. There’s real meat here, so if you want a get-started guide or a good refresher before you keep going, read through this post and see how many of these you’re getting right.
Now get busy marketing!