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Top Marketing Blogs This Week: Marketing On Twitter, Crafting A Tagline And More

By October 5, 2013June 29th, 2015From Around The Web
{Web.Search.Social} Marketing Roundup

What do you get when you mix Walter White with Twitter and mash in a bit of marketing talk? The weekend roundup, of course! Here are some titles across the spectrum that should keep you busy churning out ideas for your next marketing plan.

Jesse AaronA 15 Actionable Tips Guide For New Redditors

Written by Jesse Aaron

Here’s a topic we haven’t covered, but if you’re looking for new ways to expand your community and influence, this could be your ticket. Reddit is similar to other networks in that it’s a collection of content that users submit, and then that content can be “up” or “down” voted. (Think Facebook with a “dislike” button. And no photos of cats or dinner.) Other users can also comment on submissions. But where Reddit diverges is that it’s not as forgiving as some other networks. It’s shall we say “intolerance” for BS and blatant self-promotion is what can make it a powerful community. If you haven’t dabbled in Reddit yet then Jesse’s post is a great place to start. There’s also a link in there to his previous post, WHY use Reddit, which you may want to check out, too. Acquaint yourself with the whys and hows and see if it’s worth a shot for you.

Read the article at and follow Jesse on Twitter @JesseAarone

Craig McBreenHow To Craft A Tagline That Works

Written by Craig McBreen

A tagline can be tough to write because it’s necessarily short but has to pack a punch. Take it from someone who is used to writing in chunks of text several thousand words long… writing something like that is no simple task! Craig comes to your rescue here because this post is full of information you can use – from what a tagline is to what it should contain to why you want it in the first place and of course how to go about crafting one. Unless you have a flash of genius or luck, remember that this is a process, not something you sit down and pop out in a few minutes. Use the five steps outlined here to start thinking about your tagline. Even if you don’t need one, this is still a good exercise to go through to help you get in touch with your business.

Read the article at and follow Craig on Twitter @CraigMcBreen

Chris LemaThis Is Not Your Story

Written by Chris Lema

If you don’t yet follow Chris online and have his site bookmarked, you really should. He’s got a no-nonsense and fresh approach to just about everything. You never get what you expect when reading his stuff, and that’s a good thing, because that means it’s not rehashed, everyday, banal nonsense. I really loved this one. The fact that he started with The Princess Bride (one of my favorite movies of all time) didn’t hurt, but the rest was pure inspiration. It’s tough to explain without reading it so I’ll leave you with this quote from the post: “When you know that you’re doing stuff that is good, and you’re in a situation or environment that others would die for, it’s pretty hard to allow yourself to feel unhappy or unfulfilled.” But, As Chris points out, that’s not your story. Just read it.

Read the article at and follow Chris on Twitter @chrislema

Terry LancasterHow Walter White Made $80 Million: Business Lessons From Breaking Bad

Written by Terry Lancaster

The first thing I thought when I saw the title of this post was, “Oh great, more cliché crap capitalizing on some popular current event. Link bait.” I almost didn’t read it. The second thing I thought – once I had – was, “Holy crap, how have I not read this guy before?” So I’ll tell you one thing: this wasn’t cliché crap. It was quite fun, but more importantly relevant. It made me think huh, you know what, Terry, you’re right: “No one was ever truly great at a job they just kinda liked.” There are little nuggets of wisdom and truth here that you’ll enjoy. If you aren’t caught up on the series yet, there aren’t any major spoilers here, but there are a couple of details that speak to motives and mindsets that you may want to watch first. (I’m one of those total blackout people, so any extra information is too much for me, but that may not be you!)

Read the article at and follow Terry on Twitter @terrylancaster

Chloe IngramThe Ten Laws Of Twitter

Written by Chloe Ingram

This next post is just good old-fashioned excellent advice. It never fails to amaze me how many businesses and marketers jump on Twitter without a single clue about what it is or how it works. Not knowing is ok – but doing before learning is not! Chloe makes ten well-thought-out points about how to use Twitter, both from the standpoint of maximizing its potential and from the perspective of not totally screwing it up. This isn’t “just another list post”. There’s real meat here, so if you want a get-started guide or a good refresher before you keep going, read through this post and see how many of these you’re getting right.

Read the article at and follow Chloe on Twitter @chloeingram

Now get busy marketing!

Join the discussion 8 Comments

  • Melanie Kissell says:

    Super selections this week, Carol Lynn! Always a great opportunity to meet some fabulous bloggers and marketers … as well as see some familiar faces being featured. 🙂

    • Carol Lynn Rivera says:

      Glad you liked them! I especially liked Chris’s but then again I’m a sucker for The Princess Bride 🙂

  • Jesse Aaron says:

    Thanks so much Carol Lynn, I appreciate the kind words and I’m glad you’re keeping an eye out for Reddit 🙂

    • Carol Lynn Rivera says:

      You’re welcome, it was a really good look into something that I know a lot of people aren’t quite familiar with (me included – I only know the very basics). Thanks for putting that together!

  • Hi Carol Lynn,
    I just love when you do your “round ups” and these are quite some impressive people you have shared.

    Thanks so much,

    • Carol Lynn Rivera says:

      Thanks, Donna! I’m glad you like them and yes, I found some super topics and people this week. I love discovering new people!

  • Hi Carol Lynn,

    Thanks for the mention. Really appreciate the kind words here … just hope the post helps out a few 🙂

    • Carol Lynn Rivera says:

      You’re very welcome! You wrote a really thorough post with some great info that people can use. I really think everyone should go through the exercise, even if they don’t need a tagline.