Top Marketing Blogs This Week: Klout Scores, Why You Don’t Need A Facebook Page And More

{Web.Search.Social} Marketing Roundup
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Anyone get hammered with the East Coast “beast” this week? I’m just hoping it was a last burst of winter before spring here in New Jersey. The good news is that I had plenty of good reading to keep me warm. Here are some of the neat things I found that I thought you might enjoy, too. There’s a bit of fun and a bit of work, so pull up a chair, get comfy and let me know which articles call to you!

Is Cloud Computing A Fact Or Fiction?

Found on hosting.ber-art.nl

This one is for fun and edification. If you’re in the majority of people who are a bit befuddled about all the “cloud” jargon – or if you have a client who is – this infographic will help clear up a few misconceptions. For one thing, “the cloud” is not related to rain or the weather in any way. Would it surprise you to learn than 51% of the people surveyed for this study thought it was? There are some interesting facts and statistics, a few that may surprise you and some that you might expect. I bet some of these would make excellent tweetables.

Read it

What You Need To Know About Klout, Alexa, And Other Social Scoring

Written by Daniel Hebert

Do you obsess about your Klout score just a little bit? You’ve probably heard (or insisted) that it’s meaningless, it’s gamed, it’s unrealistic. But if yours went up today I bet you’d still be pleased. How about your website’s Alexa ranking? Are you just a teensy bit obsessive about lowering it? You don’t have to be a numbers person to appreciate winning. And better numbers mean we’re winning, right? Depends on your perspective. In this post, Daniel explores how some common influence scores are calculated, what they really mean and how you should approach them based on their imperfections.

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8 Reasons Your Business Doesn’t Need Facebook

Written by Jessica Dewell 

You need a Facebook business page! You want a Facebook business page! Moreover you must have a Facebook business page! In fact, if you’re like a recent prospect I spoke with, you may want a Facebook page instead of a website (blog post coming with some thoughts on THAT). But have you ever considered the other side of the coin, which is not “Why do you need a page?” but “Why don’t you need a page?” Jessica makes some good points here about the realities and challenges of having a business page. If you’re struggling with that nagging feeling that you really need to start working on your page… or if you want to give a reality check to someone in your life who feels the same way… this post will give you food for thought. The truth is, maybe you don’t need a page. Give it some thought before jumping on the bandwagon!

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Get Booked And Stay Booked On LinkedIn

Written by Viveka VonRosen 

If you’re looking to do a little business networking, LinkedIn is the hot place to be. And yet it’s so… hard. There are a ton of things to update, a billion nooks and crannies where you can put info, get info and find info, and then there’s the fact that it’s not exactly social networking so there are nuances to engagement. If you want a real education and you want to dig deep, you can check out Viveka’s book (we reviewed it last month) but if you want the Saturday morning digest, something to get you started in a jiffy without feeling overwhelmed, check out this post. She gives you ten actionable tips for establishing a professional presence and helps you find some of those info-nooks so you can build a better profile right now.

Read it

Bounce Rates: How To Mend This Conversion Killer

Written by Kimberly Crossland

“Bounce rate” is one of those metrics we obsess about along with our Klout and Kred. But it’s arguably more relevant because it can actually contribute to sales, leads and conversions – or lack of them. Although it’s impossible to know exactly why someone found your site and then left it without taking action or reading more, we can make some educated assessments and work to improve our numbers. In this post, Kimberly asks some great questions that all website owners should be asking themselves – often! Marketing and optimization are not things we do once and forget about. We have to continuously assess, test and measure. But first you have to know where to start. And this post will help you do just that. Start by asking yourself these questions (how about those gigantic  ads, hm?) and digging a little bit deeper into how to improve your website so more people stick around more of the time.

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Which ones caught your attention? Got any others to add to a great weekend reading list? Let me know!

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera