Top Marketing Blogs This Week: Google Authorship, NaNoWriMo And More

{Web.Search.Social} Marketing Roundup
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Happy post-Halloween and welcome to November! Step away from the candy and check out some of the posts we found for you this week. A couple tie in perfectly with some topics we’ve covered, too. You’re bound to learn something, so read on. And maybe even “write on”, as November is NaNoWriMo! We’ll be exercising our fiction muscle this month and would love to hear if you plan to join us!

Gwen HernandezNaNoWriteMore With Scrivener

Written by Gwen Hernandez

What better way to kick off NaNoWriMo than with a post that gives you some tips and shortcuts for using one of the coolest word processing programs for writers? I just recently discovered this gem and have been enjoying the way it helps with everything from blog posts to social updates (and now with my next Great American Novel). If you’re stuck in a Microsoft Word world (or even Pages for Mac), I highly suggest you read Gwen’s post to give you an idea of some of the cool things that Scrivener can do and then go get yourself the free trial. Since I just started using it, I had no idea it could do some of the stuff Gwen talks about but I can see how knowing it will be a major perk. While you’re there, check out Gwen’s Scrivener for Dummies book (it’s on my list!)

Read the article at gwenhernandez.com and follow Gwen on Twitter @Gwen_Hernandez

Robert TysonGoogle Authorship Vs Publisher Markup: What’s The Difference?

Written by Robert Tyson

These days with Google being the eight thousand pound gorilla in the room, you want to be darn sure you’ve set yourself up for success. You may have heard of authorship, but how about publisher markup? If you don’t have one – or both – of these things set up for yourself and your site then read Robert’s post right now. He gives you the information you need to understand what these are and why you will probably want to use them. Then you can go ahead and implement them, and if you need extra help with that, Robert has a special membership program with a bunch of educational goodness.

Read the article at thetysonreport.com and follow Robert on Twitter @TheTysonReport

Mitt Ray9 Questions To Ask Yourself Before Pinning An Image On Pinterest

Written by Mitt Ray

Here on this site we’ve written posts with questions to ask before you start social media marketing… or a Facebook page… or build a website… but when was the last time you thought about your Pinterest strategy? Do you have a Pinterest strategy? Good news, because Mitt has some juicy stuff in this post that will get you pinning like a pro. For instance, did you know that the height of a pinned image correlates with how often it’s shared? And have you ever considered grouping your boards by color and not just topic? Plenty of food for thought! Read more of what Mitt has to say and start working some of these smart ideas into your Pinterest marketing.

Read the article at socialmarketingwriting.com and follow Mitt on Twitter @MittRay

Katherine KotawPersonal Branding: 5 Scary-Good Lessons

Written by Katherine Kotaw

This week we republished one of our exclusive emails here (by popular demand) that had to do with imperfection as learned through a botched Halloween. Then Katherine shared her post with me – about how she and her family turned a discouraging (and imperfect) Halloween experience into the catalyst for significant positive change. I love her storytelling ability – five snippets of Halloween from her personal experience told with humor and charm – and the lessons in business and branding that she tied to each. Read this one to be inspired and to learn that if you’ve got the right attitude, “obstacle” is just another word for “opportunity”.

Read the article at kotawcontentmarketing.com and follow Katherine on Twitter @KatherineKotaw

Chris LemaEmbrace Destruction

Written by Chris Lema

You should know Chris by now… he’s been here before, and for good reason. Everything he says is from a place of leadership, never rehashed, never expected. And where we talked about embracing imperfection this week, Chris takes it a step further and asks you to embrace destruction. Sound nuts? It won’t after you read his post. Chris’s story starts at a pumpkin patch and takes you through the pain of growth and change. If you can’t step out of comfort into the unknown and uncomfortable, you’ll never get anywhere in business or life. Read more to get the full impact of his story.

Read the article at chrislema.com and follow Chris on Twitter @chrislema

Have a great weekend and if you’ve got any leftover peanut butter cups, send a few my way!

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera