Throw Off The Tyranny Of Perfection And Get Your Marketing Done

Throw Off The Tyranny Of Perfection And Get Your Marketing Done

Show Notes

Today we welcome back Ian Anderson Gray, our Chief Executive Research Dude, to talk about ditching perfectionism, taking chances, having fun and calling it marketing!

In This Episode We Talk About

  • Why you can’t let perfectionism interfere with trying new marketing ideas
  • How to stop overthinking your marketing, get past your perceived barriers and just get started
  • Whether or not you should be worrying about how many likes, shares, fans, plusses and other “numbers” your content generates
  • What Google’s “accuracy algorithm” can mean for the future of search
  • The sad state of technology reporting
  • And more about making customers happy, building real community and having fun!

Links & Resources

Your Marketing Action Item

From Ian: Go and publish something spontaneously… now! Grab your smart phone and post a video to Vine, Instagram or YouTube, write a quick blog post, create a quick list with List.ly of things you want to share with people. Ignore the perceived barriers and have fun.

Where To Listen

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • “Marketing Means Being a Little Goofy”

    Carol Lynn met Tammie
    Who has an Etsy shop
    She’s now a SuperFred
    Her bags are really tops!

    Second tier connections
    Can be OH, so awesome
    Relationships are nurtured
    They truly start to blossom

    Sites don’t have to be perfect
    Good enough is good enough
    Don’t procrastinate or hesitate
    Please just publish your stuff!

    It’s a fascinating read
    Into the mind of Google
    Algorithms are insane
    Unraveling them is futile

    Have lots of fun with marketing
    Be goofy and let your hair down
    Marketing isn’t always serious
    So go ahead and clown around

    “It’s good to be a little paranoid”. Thanks, Ian. I feel better now. 🙂

    • How did I miss this! I think the problem is that I enjoy your poetry so much that whenever I see a new poem come in, I save it for last…. so I can enjoy it without distractions! I love that you pulled Ian’s line out about “being a little paranoid.” I actually pulled that out, too – almost quoted it but then found another that didn’t sound so scary, lol. As for Tammie, I think EVERYONE needs one of those bags!