Show Notes
Today we welcome back Ian Anderson Gray, our Chief Executive Research Dude, to talk about ditching perfectionism, taking chances, having fun and calling it marketing!
In This Episode We Talk About
- Why you can’t let perfectionism interfere with trying new marketing ideas
- How to stop overthinking your marketing, get past your perceived barriers and just get started
- Whether or not you should be worrying about how many likes, shares, fans, plusses and other “numbers” your content generates
- What Google’s “accuracy algorithm” can mean for the future of search
- The sad state of technology reporting
- And more about making customers happy, building real community and having fun!
Links & Resources
- Follow Ian on Twitter @iagdotme
- Circle Ian and get in on some of the great conversations he starts over at Google Plus
- Read the amazingly thorough 7 Reasons NOT to use Sprout Social
- Read the hilarious How to become a Social Media Guru in 20 Steps
- Check out Ian’s Google Plus thread about Empire Avenue and the ethics of social currency
- Read Google’s brief discussing the accuracy algorithm: Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources
- Listen to Ian sing Baritone
- Visit SuperFred Tammie Rampley’s Etsy shop, Tramplee Designs, for an awesome selection of hand made purses and bags, and get in touch with Tammie to find out how she can create something perfect just for you
- Check out some of my latest Instagram photos to see the only Hello Kitty bag on the planet just like mine
- Get some great advice from Mike Brooks of Nuclear Chowder Marketing on setting up a home studio to record YOUR video
- Don’t tell anyone about the singing on our guest appearance on the Superheroes of Marketing podcast
Your Marketing Action Item
From Ian: Go and publish something spontaneously… now! Grab your smart phone and post a video to Vine, Instagram or YouTube, write a quick blog post, create a quick list with List.ly of things you want to share with people. Ignore the perceived barriers and have fun.
Where To Listen
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“Marketing Means Being a Little Goofy”
Carol Lynn met Tammie
Who has an Etsy shop
She’s now a SuperFred
Her bags are really tops!
Second tier connections
Can be OH, so awesome
Relationships are nurtured
They truly start to blossom
Sites don’t have to be perfect
Good enough is good enough
Don’t procrastinate or hesitate
Please just publish your stuff!
It’s a fascinating read
Into the mind of Google
Algorithms are insane
Unraveling them is futile
Have lots of fun with marketing
Be goofy and let your hair down
Marketing isn’t always serious
So go ahead and clown around
“It’s good to be a little paranoid”. Thanks, Ian. I feel better now. 🙂
How did I miss this! I think the problem is that I enjoy your poetry so much that whenever I see a new poem come in, I save it for last…. so I can enjoy it without distractions! I love that you pulled Ian’s line out about “being a little paranoid.” I actually pulled that out, too – almost quoted it but then found another that didn’t sound so scary, lol. As for Tammie, I think EVERYONE needs one of those bags!
Righty-O! Bring on the bags, Tammie! 🙂