Show Notes
If you’ve got a business then you’ve got a brand and a visual identity whether you’ve thought much about it or not. But what exactly is your brand? And what about that elusive “visual identity”? And why can’t you get a logo for $5?
Those are just a few of the things we discuss today as we talk to Dave Walker, a designer who works on everything from book covers to brochures and understands the true power and value of a good design.
In This Episode We Talk About
- The difference between branding and visual identity
- Where your logo fits into the equation
- Why you can’t get a logo for $5 even if you really, really want to
- Why your logo file type matters
- The importance of consistency in branding and how that can translate to new customers
- What it means to create a “look and feel” for your company
- How good design can instill a sense of quality – for better or worse
- Plus more about what design is, isn’t and why it’s NOT about the software
Links & Resources
- Find Dave and a portfolio of his work on his website at dwalkerdesign.com
- Find him on Facebook at facebook.com/dwalkerdesign
- Read The $5 Logo by Sacha Greif, who tested the veracity of Fiverr
- Read What Kind of Logo Do You Get for $5?, Sacha’s follow up to his fascinating discovery of what happens when you try to buy a logo for $5
Your Marketing Action Item
From Dave: Take stock of all your marketing pieces – lay them out in front of you and see if they are consistent. Does it look the same? Does it look good? How does it make you feel? If it’s not so great, think about how you can streamline and make everything work together, one small piece at a time.
Where To Listen
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“Visually Branding Your Identity and the Case of Cheesy-Sleazy Logos”
Job forms and t-shirts
Wraps and brochures
Logos and uniforms
Letterhead and more
Book covers and signs
Mailing labels and bags
Wine seals and biz cards
Websites and price tags
D. Walker, graphic designer
Can set your business apart
To make your biz look better
His designs are like fine art
Your visual identity equals
Signals your brand exudes
It’s all about the perception
Emotional cues and moods
Fiverr designers devalue
What real designers do
For authentic pro designs
Dave’s the artist for you!
$5 logos be gone! 🙁 I’ll take the real thing. 🙂
Wow, that was a nice homage to Dave 🙂 I will have to pass this along to him, he will be thrilled. I couldn’t believe the Fiverr stories about people stealing logos to sell. I mean, it’s $5, but still… I can’t imagine how that’s not prosecutable. I’d say “you get what you pay for” but you don’t really get anything if you’re buying stolen property, do you?
Well, you might get a few things with that $5 logo — a headache and the hardship of appearing in court. So, yes, you get what you pay for. 😉
I just realized, moments ago, Dave and Meg are related. Duh … I should have connected the dots. LOL
Yes, they are! I think we might have forgotten to mention it on the podcast.
LOVE the logo Dave designed for Meg Walker! (Tandem Literary) 🙂
It pays to have the talent in the family 🙂
I’d love to have some marketing talent under my roof but I’ll settle for the musical talent he’s got. 😉
By the way, he’s written a short tune that would make an IDEAL jingle for a tea company. I’m working on some ideas for pitching the idea to them/marketing the song. Why not? It can’t hurt to try. 🙂
You guys have plenty of talent under your roof! Are you pitching a specific tea company? I have my favorites 🙂
As usual, on point and on time with what is going on with me and my business right now. I HAVE to make some logo decisions before doing a website launch. I love hearing what you guys think and how to do things the right way. The very last thing I want to do is come back and do it all again later. I have for sure done enough of that… Great episode..
Well, you definitely don’t want to buy someone else’s stolen logo! Something to be wary of for sure. I think it’s ok to revamp a logo if you’re doing a rebrand (we’ve redone ours 3 times in 15 years!) but you still want to start with something representative and not crap clip art that you wish you could throw out in a week!
I have to add.. Even when you have a business with products, people ABSOLUTELY expect you to give them items for free so that they can “tell people how good your things are”. We get contacted constantly by those who want free things and they will, tell everyone how wonderful our items are if we give them the items.
I have never heard of such a thing. I bet it has a lot to do with independent artists and creatives. Nobody walks into the prom dress section of Nordstrom’s and asks for a free dress :/
Unless you’re a celebrity I guess!
You can tell all those people that if your items are wonderful, they are worth the price tag.
I have a friend who creates these amazing “bling” heels. Tedious work. Swarovski crystals painstakingly placed perfectly on high end shoes. For weddings and such. We laugh bc people will actually send her their shoe size. The nerve of people amazes me.
And ask for them for free?! That’s nuts. First of all, neither shoes nor crystals are free. And I can only imagine how long it takes to make those. Wow, that is…. wow.