The Value Of Good Branding And Visual Design And Why A Logo Is Worth More Than $5

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Show Notes

If you’ve got a business then you’ve got a brand and a visual identity whether you’ve thought much about it or not. But what exactly is your brand? And what about that elusive “visual identity”? And why can’t you get a logo for $5?

Those are just a few of the things we discuss today as we talk to Dave Walker, a designer who works on everything from book covers to brochures and understands the true power and value of a good design.

In This Episode We Talk About

The difference between branding and visual identity
Where your logo fits into the equation
Why you can’t get a logo for $5 even if you really, really want to
Why your logo file type matters
The importance of consistency in branding and how that can translate to new customers
What it means to create a “look and feel” for your company
How good design can instill a sense of quality – for better or worse
Plus more about what design is, isn’t and why it’s NOT about the software

Links & Resources

Find Dave and a portfolio of his work on his website at dwalkerdesign.com
Find him on Facebook at facebook.com/dwalkerdesign
Read The $5 Logo by Sacha Greif, who tested the veracity of Fiverr
Read What Kind of Logo Do You Get for $5?, Sacha’s follow up to his fascinating discovery of what happens when you try to buy a logo for $5

Your Marketing Action Item

From Dave: Take stock of all your marketing pieces – lay them out in front of you and see if they are consistent. Does it look the same? Does it look good? How does it make you feel? If it’s not so great, think about how you can streamline and make everything work together, one small piece at a time.

Where To Listen

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Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.