The Trampoline Of Social Proof (Or The Vanity Of Numbers)

The Trampoline Of Social Proof (Or The Vanity Of Numbers)

Listen to this episode.

Show Notes

What do old video games, trampolines, social proof, creative inspiration and broken websites have in common? Well… not much, actually, except they all make an appearance on today’s podcast. All things considered, we think we segued pretty well! And we managed to tie it all into marketing, too.

In This Episode We Talk About

  • How Pinterest is proving to be the “digital tool belt” of the modern guy
  • Why your website may appear to be working fine but be in danger of falling apart because of one small oversight
  • Whether you’re obligated to “like” or follow someone on social media because they liked or followed you
  • Why “social proof” is a thing… but shouldn’t be something you worry about
  • What Facebook’s new changes mean to you (and why you may lose a few likes on your page)
  • How someone’s constructive criticism can be a goldmine of opportunity for you
  • Plus high fives, jazz hands and why there won’t be any singing on this or future episodes

Links & Resources

Your Marketing Action Item

From Carol Lynn: Test your website form. First, try to break it. If you’ve got a required field, don’t fill it out… and make sure a proper error message is displayed. Then, once you submit the form, be sure there is a visual cue like a thank you page or message to confirm that the form was submitted. Next, check your email. Make sure the form submission actually reached you. Finally, check (or set up) your autoresponder with a secondary call to action to keep the dialogue going. Do this for every form on your site.

From Ralph: Ask your web developer to audit your website and make sure that all the links on your site are pointing to the right place. Make sure there are no copies of your site anywhere, especially on a development server that may be competing with you.

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • “I’ve Followed You So Now You Should Follow Me – Pffft!”

    Build your business, not numbers
    Social proof is a stupid web ‘thing’
    It’s pointless chasing silly metrics
    Cause social proof proves nothing

    You don’t want the search engines
    Crawling a web development server
    Store your stuff under your domain
    Audit your website with ardent fervor

    If you’re willing to invest some time
    Your biz can expand from Pinterest
    Start a dialogue with fellow pinners
    Be helpful and show some interest

    You mustn’t throw wine down the drain
    There’s no sense re-corking the bottle
    After being married for eighteen years
    May uncorking commence at full throttle!

    Happy Anniversary, Carol Lynn and Ralph! I hope you won’t trade each other in for different models. You go together like roast beef and horse radish sauce, pollo and arroz, wine and hangovers. 😉

    • Few things are as good as a “pffft” in a title!

      Also I laughed at the “pollo and arroz” part. I think that needs a mug or a t-shirt or something! I don’t think we could trade in for younger models because I don’t think we could deal with anyone who eats dinner past 5pm lol…. we’re too old to trade young anymore 😉

      • Pollo and arroz most assuredly needs a mug or t-shirt! 😉

        “We’re too old to trade young anymore” … I’ll second that motion. I’m right there with ya. By the way, dinner is promptly served at 5:30 at our house (no exceptions). Not my rule. It’s governed by the other adult under this roof. After all, I’m from California where dinner time is any time (and rarely near the 5 o’clock hour). LOL!

        • It’s funny because on a normal day, dinner is “whenever the heck I get to it.” And can be anything from actual food to peanut butter and jelly sandwiches, 5pm or 9pm. On weekends when we we may actually have a day off or be relaxing a bit… we’re like ok, let’s just EAT then go to sleep nice and early… or binge watch an entire season of something on Netflix 🙂

          • Oh, good. We’re not the only couple binge-watching episodes on Netflix. We’d get out and have real dates but we’re too tired. 😉 Currently we’re hitting the latest season of House of Cards. Love it!

            Listen, Carol Lynn, I don’t how to tell you this but peanut butter and jelly sandwiches do not a dinner make. Tuna fish salad sandwiches fit the bill a little better. Yeah, I’ve been there. LOL!