The One Business Question You Need To Ask If You Want Successful Marketing

Show Notes

Even though today is not a regularly scheduled guest podcast day, a lot of interesting and timely topics just begged to be discussed, so we invited Jason T. Wiser of On Track Tips to get to the bottom of some important marketing stuff.

In This Episode We Talk About

The one word that matters most to the success of your marketing
Why we love the Social Warfare plugin
Why we don’t love Snip.ly
And some philosophical conversation about how to budget for marketing, the best approach to take and why marketing isn’t even the whole picture

Links & Resources

1000 True Fans by Kevin Kelly, one of Jason’s favorite articles
In Which I Discuss Why Content Curation For Marketing Sucks, an article Ralph wrote that is also one of Jason’s favorites
More on curation
- Today’s Marketing Lesson: “Get To The Choppa”
- What Is The Place Of Content Curation In Marketing? Part 1
- What Is The Place Of Content Curation In Marketing? Part 2
- Make Your Marketing Oh So Pinteresting With Pinterest And Avoid Content Curation Noise, The Oh So Pinteresting podcast hosted by Cynthia Sanchez
- Does Content Curation Make Marketing Suck?, The Content Warfare podcast hosted by Ryan Hanley
Check out the Social Warefare social sharing plugin (and see it in action on our site!)
Get the sniply buster (it’s free)
Watch Jason Wiser get hot under the collar about Joe Schmoe Other Dude putting a billboard on his lawn
Visit On Track Tips and push the big red button (and watch the show, too)
Join the snip.ly conversation on Google Plus and read through some of the opinions and comments there

Your Marketing Action Item

From Jason: Ask your sales team what they need in order to do their job – make sales! More specifically, try this: before you add a single field to your web forms, ask the sales team what data they need to be able to contact the customer or prospect to make the sale. Let that inform your marketing and your contact forms.