Show Notes
Even though today is not a regularly scheduled guest podcast day, a lot of interesting and timely topics just begged to be discussed, so we invited Jason T. Wiser of On Track Tips to get to the bottom of some important marketing stuff.
In This Episode We Talk About
- The one word that matters most to the success of your marketing
- Why we love the Social Warfare plugin
- Why we don’t love Snip.ly
- And some philosophical conversation about how to budget for marketing, the best approach to take and why marketing isn’t even the whole picture
Links & Resources
- 1000 True Fans by Kevin Kelly, one of Jason’s favorite articles
- In Which I Discuss Why Content Curation For Marketing Sucks, an article Ralph wrote that is also one of Jason’s favorites
- More on curation
- Today’s Marketing Lesson: “Get To The Choppa”
- What Is The Place Of Content Curation In Marketing? Part 1
- What Is The Place Of Content Curation In Marketing? Part 2
- Make Your Marketing Oh So Pinteresting With Pinterest And Avoid Content Curation Noise, The Oh So Pinteresting podcast hosted by Cynthia Sanchez
- Does Content Curation Make Marketing Suck?, The Content Warfare podcast hosted by Ryan Hanley
- Check out the Social Warefare social sharing plugin (and see it in action on our site!)
- Get the sniply buster (it’s free)
- Watch Jason Wiser get hot under the collar about Joe Schmoe Other Dude putting a billboard on his lawn
- Visit On Track Tips and push the big red button (and watch the show, too)
- Join the snip.ly conversation on Google Plus and read through some of the opinions and comments there
Your Marketing Action Item
From Jason: Ask your sales team what they need in order to do their job – make sales! More specifically, try this: before you add a single field to your web forms, ask the sales team what data they need to be able to contact the customer or prospect to make the sale. Let that inform your marketing and your contact forms.
Where To Listen
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“Marketers get so mad when you knock down a marketing tactic…” I think that’s because too many marketers are making their way living on cheesy, shallow posts that are simply regurgitating ideas that sound neat.
8:30 That’s what I call “Marketers marketing to marketers about marketing”
That is definitely part of the problem. As Ralph likes to say, “day trippers”. Because marketing is a no brainer. And everyone has a free Facebook page. (sarcasm)
Right on, Nicolas!
13 minutes into this and I am exhausted….
You should have been there recording it!
“Start with the reason, not with the tactic.” Spot on.
Let’s keep beating the drum!
“Wiser Sites and Wiser Bots and, OH, the Wiser Marketing Thoughts”
(a.k.a.”Hotel Web.Search.Social – You Can Enter But You Can Never Leave”)
On Track Tips
J.T. Wiser bots
People of repute
S-curve thoughts
Piggybacking content
Is sneaky and wrong
Pirating is just as bad
Hit the red alert gong!
Joe Schmoe the Punk
Known as Mr. Other Dude
Gives marketing a bad name
He’s callus and he’s crude
Yield the YouTube sword
And follow the 80/20 rule
Three little letters: W-H-Y
Look! Cool shiny new tool
Your marketing needs to be cyclical
Requires some refining and iteration
Start with the reasons, not the tactics
Or efforts turn to ashes via incineration
What if’s and what then’s
And talk of pendulation
Without clear objectives
It is purely speculation
Fred is on the treadmill
And Ralph’s on the couch
Carol Lynn’s taking notes
Jason Wiser is no slouch
I typed “51” bullet points during this episode. In my wonderful world of words, that speaks volumes for the guest and co-hosts. 🙂
51 bullet points is some kind of record! I hope you know how much fun I have reading your poems and how much I smile. I don’t know how you do it. But I’m glad you do!
A poet’s brain is trained
So is a marketer’s brain
A poet loves a good refrain
Marketers love a solid gain
Marketers iterate again and again
I’m a poet who’s a marketer’s Twain
Your podcast episodes feed me plenty of poetic fodder. 🙂
And I’m glad it does! The world is a lot more delightful with your verses.
Ahh … what a lovely sentiment to land on on a Friday. Wonderful way to wrap up the week! Thank you. 🙂
Not sure how I missed this episode. I guess the move has me all off track. I like the fact that I am now being mentioned in all the episodes.. I could get used to this….lol.. Funny story. When Jason mentioned the way he met Ralph.. I met him the exact same way. I was on Triberr and I tweeted out one of his posts about the Podcast. He asked me what was my favorite part of the episode and I had no idea what had been discussed. So, I quickly ran over here to listen to it so that I could answer him…lol.. Once I listened that first time, I was hooked.. The rest is history..
This is how we infect you like a virus.
Like the swine flu, only without the fear of dying… I don’t know. I do have a fight with Colleen scheduled. How mean is she?