The One Business Question You Need To Ask If You Want Successful Marketing

By February 4, 2015Podcast, With Guests
The One Business Question You Need To Ask If You Want Successful Marketing

Show Notes

Even though today is not a regularly scheduled guest podcast day, a lot of interesting and timely topics just begged to be discussed, so we invited Jason T. Wiser of On Track Tips to get to the bottom of some important marketing stuff.

In This Episode We Talk About

  • The one word that matters most to the success of your marketing
  • Why we love the Social Warfare plugin
  • Why we don’t love
  • And some philosophical conversation about how to budget for marketing, the best approach to take and why marketing isn’t even the whole picture

Links & Resources

Your Marketing Action Item

From Jason: Ask your sales team what they need in order to do their job – make sales! More specifically, try this: before you add a single field to your web forms, ask the sales team what data they need to be able to contact the customer or prospect to make the sale. Let that inform your marketing and your contact forms.

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Ralph M. Rivera
Hi, I'm Ralph! I'm a web developer at Rahvalor Interactive, a creative marketing services company that I founded in 1999 with my wife and business partner Carol Lynn. In January 2012 we created Web.Search.Social as a branded service offering that brings enterprise-level services to small businesses in an affordable way. I'm also founder and CTO of Podcaster's Toolbox, a SaaS platform designed to help podcasters plan, produce and promote their shows. I teach web development at Manhattan College in New York City. Carol Lynn and I are home based near the Jersey shore but we're currently location independent and traveling the country for a year, working and podcasting. I'm also trying to build a flux capacitor, but that's not going as well as the other stuff I do.
Ralph M. Rivera
Ralph M. Rivera
  • “Marketers get so mad when you knock down a marketing tactic…” I think that’s because too many marketers are making their way living on cheesy, shallow posts that are simply regurgitating ideas that sound neat.

    8:30 That’s what I call “Marketers marketing to marketers about marketing”

    • That is definitely part of the problem. As Ralph likes to say, “day trippers”. Because marketing is a no brainer. And everyone has a free Facebook page. (sarcasm)

    • Right on, Nicolas!

  • 13 minutes into this and I am exhausted….

  • “Start with the reason, not with the tactic.” Spot on.

  • “Wiser Sites and Wiser Bots and, OH, the Wiser Marketing Thoughts”

    (a.k.a.”Hotel Web.Search.Social – You Can Enter But You Can Never Leave”)

    On Track Tips
    J.T. Wiser bots
    People of repute
    S-curve thoughts

    Piggybacking content
    Is sneaky and wrong
    Pirating is just as bad
    Hit the red alert gong!

    Joe Schmoe the Punk
    Known as Mr. Other Dude
    Gives marketing a bad name
    He’s callus and he’s crude

    Yield the YouTube sword
    And follow the 80/20 rule
    Three little letters: W-H-Y
    Look! Cool shiny new tool

    Your marketing needs to be cyclical
    Requires some refining and iteration
    Start with the reasons, not the tactics
    Or efforts turn to ashes via incineration

    What if’s and what then’s
    And talk of pendulation
    Without clear objectives
    It is purely speculation

    Fred is on the treadmill
    And Ralph’s on the couch
    Carol Lynn’s taking notes
    Jason Wiser is no slouch

    I typed “51” bullet points during this episode. In my wonderful world of words, that speaks volumes for the guest and co-hosts. 🙂

    • 51 bullet points is some kind of record! I hope you know how much fun I have reading your poems and how much I smile. I don’t know how you do it. But I’m glad you do!

      • A poet’s brain is trained
        So is a marketer’s brain

        A poet loves a good refrain
        Marketers love a solid gain

        Marketers iterate again and again
        I’m a poet who’s a marketer’s Twain

        Your podcast episodes feed me plenty of poetic fodder. 🙂

        • And I’m glad it does! The world is a lot more delightful with your verses.

          • Ahh … what a lovely sentiment to land on on a Friday. Wonderful way to wrap up the week! Thank you. 🙂

  • Not sure how I missed this episode. I guess the move has me all off track. I like the fact that I am now being mentioned in all the episodes.. I could get used to this….lol.. Funny story. When Jason mentioned the way he met Ralph.. I met him the exact same way. I was on Triberr and I tweeted out one of his posts about the Podcast. He asked me what was my favorite part of the episode and I had no idea what had been discussed. So, I quickly ran over here to listen to it so that I could answer him…lol.. Once I listened that first time, I was hooked.. The rest is history..

    • This is how we infect you like a virus.

      • Like the swine flu, only without the fear of dying… I don’t know. I do have a fight with Colleen scheduled. How mean is she?