Listen to this episode.
Show Notes
Even though today is not a regularly scheduled guest podcast day, a lot of interesting and timely topics just begged to be discussed, so we invited Jason T. Wiser of On Track Tips to get to the bottom of some important marketing stuff.
In This Episode We Talk About
- The one word that matters most to the success of your marketing
- Why we love the Social Warfare plugin
- Why we don’t love Snip.ly
- And some philosophical conversation about how to budget for marketing, the best approach to take and why marketing isn’t even the whole picture
Links & Resources
- 1000 True Fans by Kevin Kelly, one of Jason’s favorite articles
- In Which I Discuss Why Content Curation For Marketing Sucks, an article Ralph wrote that is also one of Jason’s favorites
- More on curation
- Today’s Marketing Lesson: “Get To The Choppa”
- What Is The Place Of Content Curation In Marketing? Part 1
- What Is The Place Of Content Curation In Marketing? Part 2
- Make Your Marketing Oh So Pinteresting With Pinterest And Avoid Content Curation Noise, The Oh So Pinteresting podcast hosted by Cynthia Sanchez
- Does Content Curation Make Marketing Suck?, The Content Warfare podcast hosted by Ryan Hanley
- Check out the Social Warefare social sharing plugin (and see it in action on our site!)
- Get the sniply buster (it’s free)
- Watch Jason Wiser get hot under the collar about Joe Schmoe Other Dude putting a billboard on his lawn
- Visit On Track Tips and push the big red button (and watch the show, too)
- Join the snip.ly conversation on Google Plus and read through some of the opinions and comments there
Your Marketing Action Item
From Jason: Ask your sales team what they need in order to do their job – make sales! More specifically, try this: before you add a single field to your web forms, ask the sales team what data they need to be able to contact the customer or prospect to make the sale. Let that inform your marketing and your contact forms.
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Hi, I'm Ralph! I'm a web developer at Rahvalor Interactive, a creative marketing services company that I founded in 1999 with my wife and business partner Carol Lynn. In January 2012 we created Web.Search.Social as a branded service offering that brings enterprise-level services to small businesses in an affordable way.
I'm also founder and CTO of Podcaster's Toolbox, a SaaS platform designed to help podcasters plan, produce and promote their shows.
I teach web development at Manhattan College in New York City. Carol Lynn and I are home based near the Jersey shore but we're currently location independent and traveling the country for a year, working and podcasting.
I'm also trying to build a flux capacitor, but that's not going as well as the other stuff I do.
Latest posts by Ralph M. Rivera (see all)
- Ian Anderson Gray On The Business And Personal Sides Of Conference Speaking - March 17, 2016
- Warfare Plugins: Saving The World One Share At A Time. A Chat With Dustin Stout And Nick Cardot. - February 25, 2016
- The Challenges Of Naming A New Product Or Business - February 23, 2016