The Marketing Mindset, Professional Crushes And Embracing The Competition

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Show Notes

Do you have the right marketing mindset? Before we can talk tactics and even before we can talk strategy it’s important to start with the right mindset. What does that mean? Tune in and we’ll tell you!

In This Episode We Talk About

  • Why you shouldn’t be afraid of the competition and how your competitors can help you instead
  • What you should pay attention to – and not pay attention to – when it comes to metrics
  • The dangers of getting too comfortable with your marketing
  • And more about getting “outside your box”, smiting bad guys and other helpful tips
  • Plus we christen the second official Web.Search.Social villain, aka “Other Dude”. Unlike our original villain “Some Dude”, Other Dude is solely focused on stealing your content.

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera