From planning to content, design, photography and more, here’s what’s involved in build a good business website so that you can be smarter about budgeting and understand why one guy wants to charge you $500 and the other is asking for $5,000.
Did you buy the BMW of websites then park it in the driveway? Do you sit there now, watching it go nowhere? Well we’re here to tell you that it’s time to change that! Today we share our thoughts with you on how you may need to change your mindset about your own web presence.
We talk about what a website means to your business, what you need to know to build your authority and why simply having a website doesn’t mean anything anymore.
Building a customer-focused, lead-generating site is a lot of work. The “building” part of a website is the easy part. But knowing what to build? Not so much.
That’s why so many sites languish and turn into an expense instead of a business asset that makes you money. Today I share a short list of things that you can improve on your site – from the tiny fixes to the big-picture strategy – that will increase your chances of pulling people in, keeping them there and getting them to take action.
What do an expensive website and a 5-minute WordPress installation have in common? If you said “some really bad things that should be flogged and eradicated immediately” you’d get a big grand prize. These are just a few things that need to go, and if you find them on your site, they should be removed with prejudice. Some are annoying. Others can cost you business. Time for some early spring cleaning!
You’ve got a website, maybe even one you spent a lot of money to have built. Yet day after day you sit around waiting for the phone to ring or an email to come in asking about your services. Here are a few reasons that even the most gorgeous and expensive website on the planet could be a dud when it comes to generating leads.
Web.Search.Social has been reborn! I’m both proud and relieved that we’ve relaunched our site, with a new design, new content and new free resources (more on that at the end of the post, so stick around). And my whole team – plus a few friends and colleagues – deserve a pat on the back. I’ll get back to that in a second, too, because first I want to share what I learned from the experience so that it can help you the next time you’re thinking of designing or redesigning your own website.
Ask anyone about their website and the majority of people will tell you they need to redesign, update, fix or otherwise improve their websites. This is usually accompanied by the sheepish eye roll, the “I know I have to do this but just haven’t gotten around to it” look. But if you ask those same people why, or how, or even what they need to do, a lot of them won’t be able to clearly articulate the answers. A lot of people are, in fact, asking the wrong questions. If you’re thinking about redesigning or improving your website, here are the important questions you should answer first.
This is a “website 101” or maybe “website fail 101” article, full of ideas for wrecking your brand, confusing customers, losing credibility and just plain losing business! But don’t worry, I’ve got some fixes you can implement, too. So find out a bit about the “what not to dos” and then make sure you’re being faithful to your brand on your website.
Whether you’ve done it yourself or hired a developer… just finished it or haven’t revamped your site in years… there are certain things that can scream “redesign!” whether you like it or not. From content to aesthetics to usability, here are a few things to look for that may be pointing you in the direction of a redesign. If some of these sound like your site, it could probably be serving your business better if you just gave it a chance!
Plugins can add impressive functionality to a Wordpress site in minutes, often for free. Not long ago it would have taken a lot of money and a lot of custom programming to do what you can now do almost instantly, even without any technical knowledge. But there is a down side. There may be incompatibilities that knock your site out or even unintended consequences that can have longer lasting effects. Here are some things to look for and how you can wisely (and safely) use plugins on your site.