Skip to main content
Tag

video

Six Shortcuts For Quickie Web Video

Six Shortcuts For Quickie Web Video

By Marketing Insights & Strategy

You know you need to be on YouTube and that it can be an integral part of your content marketing strategy. But alas, you believe your marketing budget doesn’t allow for video production. Today I share a few good reasons to hire a professional, but if you can’t, I’ve got some tips for doing your own video and still keeping it sharp and professional.

Read More
Seven Deadly Web Video Sins

Seven Deadly Web Video Sins

By Writing & Content Marketing

This is a confession of sorts. After working in a studio with professionals who shot and edited my scripts, it was tempting to think I knew how to produce my own marketing video. However, the surest way to find out the limits of your knowledge is to attempt something by yourself. By presenting some sins I’ve committed and others I’ve been lucky enough to avoid, I hope to help you avoid same.

Read More
Top 5 Ways To Find Inspiration For Your Video Production

Top 5 Ways To Find Inspiration For Your Video Production

By Marketing Insights & Strategy

Have you jumped into the world of video marketing yet? Whether you have or not, one of the biggest obstacles can be coming up with ideas. In today’s guest post, Neil Davidson (who is in the business of video and knows a little something about it) gives you some ways to start coming up with those ideas. There are also a couple of fun examples to watch, some of which you may have seen (Pepsi test drive, anyone?) and some that you probably haven’t. Read (and watch!) more and see if it inspires you.

Read More
How Video Animation Can Enhance Your Marketing By Helping You Say More With Less

How Video Animation Can Enhance Your Marketing By Helping You Say More With Less

By Marketing Insights & Strategy

Animation can be used as a powerful tool for communicating complex and abstract ideas to your audience. Using animation (or “motion graphics” as they are sometimes referred to) is almost like having superpowers. No, really! Not only can it take you beyond the typical “webcam” video and create a tremendous visual impression, but it’s such a powerful medium that it’s almost like having the ability to open up your customers’ brains and pour your message straight in. Here is just one example for you to watch so you can start thinking of ways to impress your customers.

Read More