We answer a listener who asked us whether a proposal she received for developing branding, logo and website was fairly priced. Plus we talk about prank videos, reaction videos and strange licensing schemes.
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You know you need to be on YouTube and that it can be an integral part of your content marketing strategy. But alas, you believe your marketing budget doesn’t allow for video production. Today I share a few good reasons to hire a professional, but if you can’t, I’ve got some tips for doing your own video and still keeping it sharp and professional.
This is a confession of sorts. After working in a studio with professionals who shot and edited my scripts, it was tempting to think I knew how to produce my own marketing video. However, the surest way to find out the limits of your knowledge is to attempt something by yourself. By presenting some sins I’ve committed and others I’ve been lucky enough to avoid, I hope to help you avoid same.
Are you nervous about developing promotional video for your website? Do you fear that video won’t make any difference in your marketing and it’s not worth the trouble? Are you camera shy and don’t want to put yourself out there? Here are four reasons why you may want to think again.
Have you jumped into the world of video marketing yet? Whether you have or not, one of the biggest obstacles can be coming up with ideas. In today’s guest post, Neil Davidson (who is in the business of video and knows a little something about it) gives you some ways to start coming up with those ideas. There are also a couple of fun examples to watch, some of which you may have seen (Pepsi test drive, anyone?) and some that you probably haven’t. Read (and watch!) more and see if it inspires you.
Animation can be used as a powerful tool for communicating complex and abstract ideas to your audience. Using animation (or “motion graphics” as they are sometimes referred to) is almost like having superpowers. No, really! Not only can it take you beyond the typical “webcam” video and create a tremendous visual impression, but it’s such a powerful medium that it’s almost like having the ability to open up your customers’ brains and pour your message straight in. Here is just one example for you to watch so you can start thinking of ways to impress your customers.
Your video needs drama. Not that you must stage a Shakespearean drama to sell your product or service. Just understand and solve your customer’s problem, and if you can capture his or her emotions, the viewer is yours. If not, as my editor used to say, “zzzzz!”
Remember the days when video was prohibitively expensive to produce? What? You haven’t heard? That’s right! Producing an effective and quality video is within the reach of even the smallest businesses with limited advertising budgets. Gone are the days when the benefits of video were for those elite few.
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