
In a previous post we talked about putting together a kick-butt services page that would turn visitors into leads and even customers. But what if you sell a product? Digital or tangible, one product page or a whole ecommerce store, your product page is the workhorse of your site. Here are a few ways to kick yours up so it’ll feel as though you’re reaching right through the computer, grabbing your customer’s hand and hitting that “Buy” button.