In a previous post we talked about putting together a kick-butt services page that would turn visitors into leads and even customers. But what if you sell a product? Digital or tangible, one product page or a whole ecommerce store, your product page is the workhorse of your site. Here are a few ways to kick yours up so it’ll feel as though you’re reaching right through the computer, grabbing your customer’s hand and hitting that “Buy” button.
Are you a mobile user? Do you own an iPhone, Android, iPad or some other mobile device? I want you to think honestly for a moment about how often you use your mobile device to access websites. I bet it’s more often than you think. We’re so used to our mobile devices that we forget we’re using them. All evidence points to the fact that mobile is simply a way of life for many of us and consciously or not, we are interacting with, judging and choosing websites and companies to do business with based, perhaps solely, on mobile experiences. Here are some statistics that will open your eyes plus a practical guide for making sure your website is mobile-friendly.
You know those annoying widgets at the end of many web forms that make you fill in a code of numbers and letters before you can submit the form?I hate those things. And if you don’t; by the end of this blog you will. Captcha stands for “Completely Automated Public Turing test to tell Computers and Humans Apart”.
This is a periodic series of short tips and tricks with words of wisdom that came directly from my mother. One day it occurred to me that she is our audience. She is our customer. She is the one whose opinion we must heed lest our websites be banished to a state of mediocrity that fails to capture her need for ease, information and enjoyment.
One way or another all of the rookie mistakes we’ve covered in this series can cost you business without adding any value to your website. But perhaps one of the most common mistakes, because there are so many ways to make it, is the misuse of technology.
Today’s mistake is all about links and the many ways they can hinder, interrupt or completely prevent a visitor from using your site effectively. Bad links can not only irritate customers, but can completely prevent them from accessing pages of your site. The good news is that there are some pretty basic rules for using links effectively
There are plenty of things you’ll need to be aware of when you build a website and plenty of things that can make or break a customer’s experience on your site: the navigational structure, the organization of content, your choice of verbs. But this series is about the small things. Those ubiquitous little annoyances that creep into so many websites and drive even the least savvy customers into fits of frustration.
Having a website is more of a process than a project and even when you’re done, you’re never really done. If you want to be successful, think of your website like your new child. You need to nurture it and watch it change.
Starting with the basics will go a long way toward reaching your goal. One often overlooked detail includes making sure your web forms are easy to use. Decide the purpose of your form then decide the minimal amount of information that you need from someone who is using that form.
Sometimes things seem so common as to be perfectly invisible. We get lost in the power of our creativity and go off on a tangent or two and lose sight of the prize. If you want people to read and explore your website, you must make it easy for them to find their way around.