Today we talk about aggressive, persistent marketing with Ian Anderson Gray. It starts with email marketing and digresses to a conversation about Jehovah’s Witnesses and whether their persistence creates a branding problem for them.
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Does caffeine get you going or just create an illusion productivity? We talk about getting out of the whirlwind, learning to relax and what it takes to be productive. Plus how to tell a better business story and why empathy wins over confrontation.
Today we talk critique (in a way that helps you improve your business and marketing) and criticism (in a way that only makes you feel bad but isn’t actionable or useful.) Plus some miscellaneous stuff about products, efficiency and napping.
Do you sometimes sit and stare at the blank page of a Word document and wonder what on earth to put on it that might resemble your next blog post? Or look at your Instagram or Pinterest account and wish you could think of something to post that isn’t your cat or the last thing you ate for dinner?
I hope so because otherwise I’m going to feel pretty lonely over here in what-the-hell-happened-to-my-creativity land. But the good news is that something as simple as messing up a few papers on your desk can get your creative juices flowing. Join me in throwing out all those plastic containers and embracing mess… science itself proves that it’s better for creativity and innovation!
Today is Word Carnival day, that once-monthly event where a bunch of business bloggers get together to write on a theme. This month’s topic: the secret to my success.
Rather than talk about tools or tricks or mindsets or practices, I decided to have a little fun and turn this into a love letter because there really is only one thing I can’t live without: my business partner, husband and love of my life. I hope you know someone like this, too, because you really can’t succeed alone.
Today’s short form podcast is a story that I wrote for Butter & Beast, a storytelling project hosted by my friend Téa Silvestre of The Story Bistro.
It’s 12 days of stories from entrepreneurs that tie a business tale into a recipe – perfect for sharing and eating during the holidays!
If you’d like to read the article or get my Arroz con Pollo recipe, visit ButterAndBeast.com. While you’re there, subscribe so you’ll be notified when the next story and recipe is published!
We planned to take two weeks off but then the microphone jumped in front of us and said, “Record me!” And that led to a somewhat un-marketing-ish conversation about chocolate, bear burgers and other food-and-beverage related things. Hey, it’s the holidays!
Listen in for a little holiday fun and help us make 2015 even better by sharing YOUR questions and challenges so we can talk about topics that matter most to you.
It’s Thanksgiving week here in the U.S. which means if you’re not planning the turkey or cooking the turkey then you’re certainly thinking about eating the turkey – or whatever favorite Thanksgiving treat you eat enough of to put you into a weekend-long food coma.
So rather than give you a lesson in my marketing processes, social media management plans or how I segment email lists (we’ll save those for January after the hangovers have worn off), today I’d like to share a little fun – because when we’re down in the trenches of business and marketing it can be very easy to forget that there is such a thing.
So many times businesses fail to gain momentum on their marketing because they want every campaign to be flawless. When a campaign takes an unintended left turn, a business becomes hesitant to try again.
While you should do everything you can within reason to avoid failures, missteps in marketing are inevitable.
I want to share three of our recent failures so that you can (hopefully) laugh along with us and perhaps learn from our mistakes so you don’t make your own. Or if you do make mistakes, you can learn to pick yourself up and keep going.
Harumph. If you heard our podcast this past Monday, you’ll know that we touched on the current U2 scandal and outrage. Specifically we decided that the whole thing amounts to… meh.
Neither Carol Lynn nor I found it disturbing or outrageous that Apple released the U2 album, despite some reasonable concerns such as the amount of space the album takes up on a mobile device. Ultimately, we concluded two things:
This outrage is more a reflection of the Internet zeitgeist than it is a reflection of a mistake on Apple’s or U2’s part.
If you run a small business and you do something nice for your audience, someone will hate you for it.
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