
The vast majority of the time when I ask clients who their target audience is the answer I get back is: anyone who wants my product or service. That sounds kind of right on the surface. After all, you wouldn’t want to target someone who doesn’t want what you’re selling! But once you dig past the surface you start to see all sorts of flaws in this reasoning. Today we’re going to explore why the “anyone” approach is faulty reasoning and how you might want to think about your target audience instead.