What does it mean to tell the story of your business? Some of it is about the written word and the right visuals. Some is about your passion. Some is about sharing and getting it out into the world. And some is about being a darn good storyteller.
Snuggle up in your comfy chair and settle in for a good yarn. Today we talk to story spinner, tale teller and podcast protagonist Téa Silvestre about how, when and why to tell your business story. I don’t know about you but I’ve got a nice cup of tea with honey and a couple of chocolate chip cookies. What’s your favorite way to enjoy a story?
You’re a dime a dozen. Most of us are. We sell shoes or haircuts, accounting services or duct cleaning. And so do endless others.
Consumers – us – are bombarded daily, hourly, second-ly by ads and marketing messages. The net result has been to make those ads and messages less and less effective. And when it all starts to sound the same, as inevitably it must, then marketing becomes meaningless.
The question then, becomes, “How do we market ourselves when it’s all just flotsam? When our competitors are just as qualified, just as committed, experienced, knowledgeable, expert? That’s exactly the subject I tackle today and there’s a special offer at the end, so read on to learn more about the power of story and to learn how to tell yours.
It’s no secret that the art of storytelling is becoming a more and more popular approach to marketing. Organizations are finally moving away from hard selling in favor of compelling stories that draw people in by making an emotional connection. But why? Aside from a universal numbness to soulless, self-serving sales messages, we’re living in an age in which content sharing drives business success, from SEO to relationship building. Here are some reasons why storytelling matters.