Today we talk to Ryan Hanley about content marketing and learn: why is content marketing “sold wrong”? How do you build a super fan base? Is there too much content out there? How can small companies compete with big brands? And a whole lot more.
Today we step into a parallel universe where we explore the world of filmmaking – which in the end is just another form of content creation. We talk with Christopher Leone, the writer, producer and director of the movie (no, the TV series) Parallels, now available on Netflix.
Yes, we talk about making movies (…or is it a TV series??) and have a whole lot of fun. But the lessons can apply to any creative project.
Both Ralph and I have had the pleasure of being on Ryan’s Content Warfare podcast so today Ryan joins us on ours to talk about what he knows best: content!
If you’re on the content marketing bandwagon and want some insight into taking it up a notch, or if you aren’t convinced and need a push that will get you jumping in with both feet, this is the episode for you.
Ryan is all about challenging the status quo and that’s exactly what we love around here. Listen as we talk about what content really is, how to create it (and why), digital sharecropping and more.
Just recently Apple announced a new iOS update and as part of a PR collaboration with the rock band U2, Apple added a free copy of U2’s latest album onto Apple users’ iPhones.
While some of you may be thinking, “Cool, free stuff!” others were outraged by the fact that Apple did something “without their permission”, even if that something was giving away a free album.
Thus opens the conversation in this podcast about good marketing gone bad and when you should and shouldn’t run in to pick up the pieces.
Yesterday we premiered the Web.Search.Social Marketing Podcast. Today we’ve got something a little different, too. It’s a blog post and it’s also got an audio version so you can read AND listen. Your choice.
Visit today’s blog to read or listen.
In the blog, I share a lesson learned from an email that I sent to our mailing list last week. If you received it, you may recall that Hello Kitty played a starring role. Well, she also has something to say about B2B marketing so visit to find out what that is. Because sometimes it’s great to talk theory and strategy and big ideas, but sometimes it’s much more helpful to read about something practical, something tested that WORKED.
Intrigued? Visit to read or listen now.
Fill in the blank:
Stop following and start…
Did you say “leading”?
Bzzt! Wrong answer.
Forget the clichés because today is the day you’re going to change your thinking. It’s the day you’re going to start talking about all those things that bug you about “business as usual” so that you can prove to your prospects and customers that you’re not here to simply feed them more of the usual garbage that they can get anywhere.
If you want to differentiate yourself then get on your soapbox. This is mine. And if you want to know how to really fill in that blank, read on.
You’re a dime a dozen. Most of us are. We sell shoes or haircuts, accounting services or duct cleaning. And so do endless others.
Consumers – us – are bombarded daily, hourly, second-ly by ads and marketing messages. The net result has been to make those ads and messages less and less effective. And when it all starts to sound the same, as inevitably it must, then marketing becomes meaningless.
The question then, becomes, “How do we market ourselves when it’s all just flotsam? When our competitors are just as qualified, just as committed, experienced, knowledgeable, expert? That’s exactly the subject I tackle today and there’s a special offer at the end, so read on to learn more about the power of story and to learn how to tell yours.
Disruption. It’s one of my favorite marketing concepts. It involves initiating a disturbance in your market that draws attention to your products or services while pulling attention away from your competitors. This is the story of how a Saturday afternoon looking for a six pack of beer turned into a lesson in marketing that every business can learn from.
I was talking with a prospect about ghostwriting blogs for her clients. When we finally got to the topic of price, she told me her main resource for content had been charging her $15 per post. After I threw up a little in my mouth, I asked what kind of quality she got for that price, and she said, “Well, it’s just for SEO.” Translation: The quality of the content really doesn’t matter as long as the keywords are in there, and it’s okay that people find crap when they get to my website. Here are the three most common things I hear people say that make their competition ecstatic.