“What does social media have to do with marketing?”
A client asked me that question a few weeks ago.
It’s not an uncommon question, either. And it’s a fair one. Most people who run businesses don’t have time to learn the nuances of social media because they’re busy running their businesses.
And while we often teach the benefits of using social media wisely, there are consequences to using social channels poorly. Here’s just one story of marketing gone awry thanks to a poorly conceived LinkedIn profile and how you can avoid losing business because of one.
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