It’s tempting to get caught in the echo chamber of positive reviews and praise from fans but sometimes we need to pay attention to negative feedback because that’s they only way we’ll learn to improve. Here’s the good, bad and ugly of reviews.
We’re fascinated with and big fans of Pinterest. The irony is that it’s the least effective arrow in our quiver. That’s why I’m making a Pinterest pledge. Here’s what I’ll do and I hope you’ll take the pledge with me.
Are you wondering when the best time to post to social media is? How about whether or not you should automate? Are you still sending out auto direct messages on Twitter? Tune in for a social smackdown and a tiny bit of tool talk.
I want to share the story of a friend of mine that has hired and fired many marketing companies of various disciplines. His rationale was simple: they weren’t producing results. And while that sounds like it makes sense, the problem was that my friend was not giving anyone enough time to actually achieve results.
Here’s a story that will demonstrate why you need to take time to let your strategy unfold.
This is a bit of a mashup episode because we really cover the gamut.
Here’s just some of what we tackle:
* The difference between being offensive and being off-message
* Whether it’s important to tie a direct line between your podcasts, blogs, social posts or other content and sales
* The value of understanding why you lost some business – and just as importantly, why you won some
And yes, more! Listen in because these are issues plenty of businesses struggle with. Plus we give you some fun marketing action items that we think you’ll not only get something out of but also enjoy.
We missed the excitement of the Social Media Marketing World conference but that doesn’t mean we missed the learning! Our Chief Executive Research Dude and official Boots on the Ground, Ian Anderson Gray, joins us to share some of the highlights that everyone can take away.
Today we talk about “hugging your haters” and why having haters is better than having people who think your business is just “meh”, the importance of getting past your fears so you can make marketing magic happen, plus we get the added bonus of hearing Ian say “jolly hockey sticks”. Does it get any better than that?
You may want to grab a grande half whole half skim quadruple upside down macchiato latte extra hot… and breakfast… and maybe lunch, too… because this is what can only be described (if you’ll forgive the cliché) as an epic episode.
Friends Jillian Jackson and Dino Dogan join us to talk about the Starbucks #RaceTogether campaign, the good, the bad and things we couldn’t have anticipated. We truly enjoyed the conversation and think you’ll gain some valuable insights into business, marketing, how they tie into social issues and whether you should put yourself or your business in the line of fire.
Have you read the hoopla surrounding the Starbucks “Race Together” campaign? To read the stories, one might think this was the most evil blight to hit humanity.
Was it poorly planned? Was it badly executed? Did it completely miss its audience and prove that there is just another tone-deaf CEO trying to reach the cool kids?
Or are we perhaps too scared of the subject to give it credit, to dare see a bright light in the madness?
And why does this matter to your small business, anyway?
That’s what I tackle today – issues from race to raving lunatics, from social media to customer relationships. Here’s my perspective and why I think the alleged “failure” of the campaign wasn’t a failure at all. Agree or disagree, there is something for all of us to learn.
Grab a cup of coffee because we’re not fooling around today! We get serious about some sticky topics like thinking critically, “being yourself” online and issues of race in our current culture as we tackle Starbucks’ controversial “Race Together” campaign. Plus we talk about haters and why you should ignore them.
Yes, it’s all about business and marketing, and hopefully we’ll make you think a little harder about the bigger impact of what we say and do online.
If marketing your business “these days”, especially in an Internet world, seems overwhelming or confusing… if you’re not sure where to start or if you’ve started but aren’t sure where to go… if you’ve spent money or time (or both) for little results…
It might be time to realign your thinking about marketing altogether. Here are a few things you may have been conditioned to believe about social marketing – some misconceptions and misperceptions that will do nothing but stand in the way of engaging in productive, lead-generating marketing.
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