Today we talk to Cynthia Sanchez about how she conceived of and created her course, Web Images Made Easy. It took her a while, she isn’t planning to get rich and there are no selling tropes. Here’s how to create a product of value without gimmicks.
The loudest ideas are usually the ones that get heard. Now it’s time for the good ones to win. We talk with Dorie Clark, author, speaker and consultant about what it means to have a breakthough idea and how to get noticed when you’ve got a good one.
What does it mean to market to millennials? Is it a state of mind or of age? Is it leading your brand to be inauthentic? And what does “on fleek” mean, anyway? Here are some things to think about if you’re worried about missing an entire generation.
LikedIn, Facebook and Skype all prompt us to wish someone a happy birthday or congratulate them on a new job. But sometimes that can backfire. So can your sales pitch, if you don’t pay attention to the relationships you’re building. Today we talk warnings, dos and don’ts when to comes to social, your website and whether or not you’re even targeting the right “generation”.
Have you written a book or are you perhaps still writing one? How about dreaming of writing one?
Whether it’s fiction or non-fiction, chick lit or murder mystery, business or history – you’ve got more of a challenge than just committing many thousands of words to a page. Even before you’re done writing, the challenging process of marketing and promoting that book must begin. But with all the books being published, including a plethora of self-published books, where do you start?
That’s what we tackle today with a professional in the PR and marketing industry who knows a thing or two about promoting books.
Today we talk to Clare Price, self-published author of Web of Betrayal, a cyber thriller set in the dinosaur days of the internet – 1994.
She not only self-published but created her own publishing house to do it. And she took on all of the marketing and promotion herself. How did she do it? Join us to find out!
And if you’d like a chance to win an autographed copy of the book, reply and let me know by FRIDAY!
Today we invited Mike Brooks of Nuclear Chowder Marketing to sponsor our show and talk about his OMG Formula for marketing. We planned to have him on for five minutes but he stayed for the whole show and we had a spirited debate about how to market an information product online.
We also delve into the difference between a good product and a bad product so listen in for some insights if you’re thinking of either creating – or buying! – an educational or information product online.
Fear is one of our most primal emotions, instilled from infancy. When my dad said I better stop crying or he’d give me something to cry about, do you know what I did? I shut the hell up. Yes, our natural instinct to avoid danger or harm is a powerful motivator and influencer of behavior. Always has been, always will be. Not surprisingly, marketers caught on to this fact decades ago, whether they were selling financial services or personal hygiene products. And while many marketers took a respectable approach, others went straight for the gutter.
Resolutions, like rules, were made to be broken. We start strong but within days or weeks we fizzle and then guilt creeps in. Sometimes we bury our heads in the sand and keep going, sometimes we give up. But I have a better idea. How about forgetting the magical thinking and starting with a good dose of reality instead? Like with this marketing plan. I’ve made it easy on you and given you a place to start right here. Then I’ve made it even easier by giving you access to our marketing plan outline. Use it to make this year your best ever – no resolutions required! And if you need help putting it together or making it happen, let me know. My team and I are here to help.
Selling is not just for salespeople anymore. If you’re an entrepreneur, small business or solo, you have to take up this job yourself. But are you doing it right? Here are some common mistakes that people make when trying to sell their products and services and how you can avoid the pitfalls and start raking in some cash.