Are you a Firestarter?
How about a Ninja? Chief Fun Maker? Executive Content Czar?
When it comes to the titles that people put on their business cards, I’ve seen some pretty interesting things. But the big question is: does that help or hurt them?
Read or listen to today’s blog to find out.
Even if you think you know the answer, I bet you’ll be surprised by some of the ideas that you can try on your own to find out what title suits you best.
Find out how to make a title work for you.
I had the opportunity recently to attend a seminar led by an experienced marketer. He shared practical information, told interesting war stories and occasionally made some eyebrow-raising point, a conviction he wanted to be sure we ingested, digested and thoroughly embraced.
There are (mostly) three kinds of business cards in the world. There are second-rate cards that get thrown together with clipart, then printed on an inkjet in the basement. There are over-the-top cards that are more art than card, printed on things like clothespins, raffle tickets and squares of real maple wood. And there are ordinary cards, boring, forgettable, not bad but not good either.
I don’t care how great your website is or how many trees you want to save, you’ve got to walk into a meeting with something to hand a prospect even if it’s as simple as a business card. If you can’t even do that much you’re going to have a credibility problem right up front.
Web copy and brochure copy may be crafted around the same message, but the execution of that message is entirely different for web and print. Considerations such as space, readability, search friendliness and audience expectations come into play. Make sure you know the differences and play to the strengths of each medium.
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