Today we talk about how we’ve been brainwashed to think that the way to make money is by giving stuff away for free. And we stop the madness by offering alternatives to a constant stream of free content and offers.
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From planning to content, design, photography and more, here’s what’s involved in build a good business website so that you can be smarter about budgeting and understand why one guy wants to charge you $500 and the other is asking for $5,000.
Today we invited Mike Brooks of Nuclear Chowder Marketing to sponsor our show and talk about his OMG Formula for marketing. We planned to have him on for five minutes but he stayed for the whole show and we had a spirited debate about how to market an information product online.
We also delve into the difference between a good product and a bad product so listen in for some insights if you’re thinking of either creating – or buying! – an educational or information product online.
It’s Thanksgiving time here in the U.S. and that means we’re gearing up for a nice four-day-long food coma. We were planning on taking the week off but then there were too many things to talk about so here we are.
Today we tackle problems with social sharing plugins and “page not found” errors on Facebook, why it’s time to change your thinking about SEO, some thoughts on what “free” means plus a few thank yous to some wonderful people.
In today’s podcast episode we button up a few things that have been nagging at us recently, namely ineffective programs, not-so-valuable “products” and the perils of SEO.
We also summon our sponsor, Cynthia Sanchez of Oh So Pinteresting to tell us about the workshop she’s offering especially for small businesses to help them boost their marketing on Pinterest.
In today’s episode we revisit our conversation about SEO from last week because I call Ralph out on the fact that he said he had a “big objection” to the article we discussed… but never ‘fessed up to what that was. And that takes on a whole life of its own.
Listen in as we talk popups (good and bad), the reality of discount pricing and how to pronounce “Moleskine”. Plus we share our own email segmentation method so that you can try it for yourself.
This is the story of a backpack. But it’s really about honest marketing. Come along and I’ll share it with you because then I won’t have to tell you how important it is to craft your marketing messages truthfully. You’ll see it for yourself.
If you’re reading this article, chances are that you’ve seen products and services such as webinars or eBooks offered by scores of self-professed marketing professionals and experts. Plenty of these are priced to sell but even though it may sound like you’re getting the deal of the century, you might just be getting the wool pulled over your eyes. Part rant and part warning, today I talk about some unscrupulous pricing deals and what you can do to avoid getting suckered in.
I’ve been there. I bet, if you’re a service provider, that you’ve been there, too. You meet a customer who simply wants it for less and thus begins a process of angst, dilemma and possibly even disaster as you cave in and give them what they want for the sake of the job or the relationship. The fact that people will try to cut you down on price isn’t your fault. Everyone wants “a deal” and services are somehow always perceived as negotiable. The fact that they try to cut you down… and win… well, that is your fault. But there’s a way to bring those cheap (or low-budget) customers over to your side of the fence and still keep everyone happy. Here are a few tips for dealing with the pricing conundrum – and for still getting paid what you’re worth.
For a brief period in my early adult life, I went on a “decision-making” spree that usually resulted in buying things I probably didn’t need. I was a sucker for a good sales pitch. But a bit older and wiser, I abide by the self-imposed “24 hour rule” – which is “never make a decision without sitting on it for 24 hours”. That’s served me well for a long time and it’s an important concept when it comes to making decisions about your business and marketing. Read more to find out how and why.
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