Being a podcast guest can help you generate leads but you need systems in place to make it an effective marketing tactic. We talk about what those are, then dive into masterminds, how they can help you, how to set one up and what you can expect.
In the week before the 100th episode of the Web.Search.Social Podcast, my friend Alisa Meredith suggested that I should write an article about what I’ve learned. So here are the 10 things I learned about business and productivity from 100 episodes of podcasting.
It took us a while to get started but some eight months later, after buying a bunch of equipment, setting it up and connecting eight billion wires… we made it to episode 100.
Along the way we learned a lot, and not just about knobs vs. sliders, but about planning, promotion, content creation and the audience we do it for. So as we cross the 100th milestone this week, we want to reflect on what we learned so that if you create any kind of content for your business you can take something away to help on your own journey.
This is a bit of a mashup episode because we really cover the gamut.
Here’s just some of what we tackle:
* The difference between being offensive and being off-message
* Whether it’s important to tie a direct line between your podcasts, blogs, social posts or other content and sales
* The value of understanding why you lost some business – and just as importantly, why you won some
And yes, more! Listen in because these are issues plenty of businesses struggle with. Plus we give you some fun marketing action items that we think you’ll not only get something out of but also enjoy.
After Monday’s doozie of an episode, we kept this one short and light. We talk about movies, podcasts and throw in a little bit of marketing, too.
We talk about the importance of narrowing your audience instead of widening it, why podcasting is good for business, plus we discuss a postal scam asking you to pay $70 for website backups you never ordered.
In this episode of the Web.Search.Social Marketing Podcast we talk with Chris Curran of Fractal Recording about the value of podcasting for business.
Before you write it off as something that’s outside your wheelhouse, consider this:
2015 car models are being equipped by default with podcast listening options.
More and more people are listening to podcasts every day.
It’s a relatively untouched frontier where you can have a voice and it’s a lot more likely to be heard instead of drowned out by the competition.
Add “podcast show” to your résumé and watch the competition fade. It doesn’t have to be hard to get started or to do. Listen to Chris share his passion and you might just get excited about the underutilized benefits of this marketing opportunity.