On our last solo episode of the year we talk about what you can do in the upcoming year (and beyond) to improve your business. From tiny details to big steps, make this a year of better work and more play.
Take a moment to evaluate the plans, decisions and resolutions you made in 2014 for 2015. The year isn’t over yet. Let’s re-evaluate the remaining half of 2015 and throw some daggers at your unfulfilled resolutions and plans.
The title says it all. Today’s conversation starts with a question posted to a Facebook group by someone who said…. to paraphrase… “I’m taking over as internet manager for my company and I know nothing about websites, design, etc. Where do I start?”
Wow! Nothing like getting thrown into the deep end of the pool. So on this episode we throw out a lifeboat and talk about exactly that – where to start. And it’s not with a website. Or with pay per click. Or SEO.
Listen in – and check out the show notes – for some “where to start” goodness, whether you’re on your own or planning to hire help.
They say the best time to plant a tree is 20 years ago… and the best moment for change is now. But when it comes to marketing your business, the best time to start is… before you start!
If that sounds weird, don’t worry. We’ve got you covered in this episode of the Web.Search.Social Marketing Podcast because we talk with web marketing professional Sarah Peters about how to plan, prep and get ready-and-set so you can GO when it’s time to start.
It’s Q4 2014. With the holidays coming, you have very little time to decide what your 2015 marketing outlook is if you haven’t already done so.
But let me tell you one thing that you can take to the bank. In 2015 more of your consumers will be connected than at any time in the past. They will be online, using social media, looking for the products and services that they want to buy and relying on the information they find online to inform their decisions.
If you are reading this while sitting next to a truck load of cash, then go enjoy your money. This isn’t for you. But if you want to give your business a fighting chance in 2015, keep reading.
Stuff happens… good and bad.
Everything from extended stays at the beach (good!) to an unexpected flu (not so good) can throw a monkey wrench into your marketing if you’re not there to oversee it.
But that doesn’t have to be the case. Here are some simple tips for dealing with “stuff” of the unexpected kind so that your marketing will keep humming along and your business will continue generating leads even if you’re temporarily out of commission.
Business often comes in fits and spurts, doesn’t it? Sometimes you’re out there pounding the pavement to drum it up and sometimes you have so much that you wish you could clone yourself about six times over just so one of you can sleep. There are books and articles and tips galore for being more efficient and organizing your to-dos, but how about when your to-do lists are sparse because business is slow? What should you do then? First, stop trying to look busy! Then pull out one of these tasks and start working on your business instead of just in it.
Last January I wrote about how we’d started using an editorial calendar for this blog and how much of a success it had been. Now, a year later, we’ve learned a few things and made some changes to make the calendar work even better. I share what we learned so that it can help you plan for your blog’s success, and then you can download our updated 2014 calendar. Remember you can get in touch with us any time if you need help with your plans!
This year we decided to do things differently on our blog, and that meant using an editorial calendar instead of simply waiting for inspiration to hit. If you’re also into the whole “inspiration” thing, here are a couple of reasons to start being a little more left-brained. Since you’re already a subscriber and reader, you can access the calendar right now by shooting me an email and letting me know. I’ll send you the link and password!
I live and work just a few miles off of the Jersey Shore. When Hurricane Sandy struck, I suspect it hit harder than anyone expected. Sandy left a great deal of personal pain in its wake. In my office and home we continue to talk about Sandy and her aftermath. This article is about lessons that can be learned from a business perspective that can keep your marketing and communications online – even when you are not.