Kate Ahl built a business around being a Pinterest expert for bloggers. We talk about how she started her business and built a loyal customer base, what it takes to succeed in a busy niche and whether the world really needs another Pinterest person.
We’re fascinated with and big fans of Pinterest. The irony is that it’s the least effective arrow in our quiver. That’s why I’m making a Pinterest pledge. Here’s what I’ll do and I hope you’ll take the pledge with me.
Last week Buffer announced that you can now schedule pins to Pintrest through their Awesome Plan. We love Buffer so we asked three Pinterest fans to talk to us about their initial reactions. We also discuss the issue of patent trolls and whether that could spell problems for podcasters.
Plus we’re about to hit our 100th episode and we want to address your marketing challenges on it, so reply and email me your biggest challenges and we’ll talk about as many as we can next week.
Did you know that men are the fastest growing demographic on Pinterest? (Businesses, pay attention!)
Today we’re joined by Jeff Sieh, the manliest of Pinterest users, to talk about how to effectively use Pinterest to generate traffic to your website, plus some of the nifty things you may not have known you can do with pins. We talk rich pins, promoted pins, correct pin dimensions and orientation, how to capture interest, how to optimize for search, for mobile and more!
Today we welcome Cynthia Sanchez, mother of the Web.Search.Social Marketing Podcast and Pinterest marketer extraordinaire. You can’t go two pins across the internet without seeing Cynthia pop up and for good reason – when it comes to marketing your business on Pinterest, she has all the insight, advice and know-how you need.
Listen in as we talk the whats, whys and why-nots when it comes to marketing your business on Pinterest.
Are you on board with Pinterest? If not, Alisa Meredith will inspire you. She talks about how it can work even for a non-visual business and how you can think differently about this underutilized tool.
We also talk about how to get started with online marketing, avoid internet marketing fatigue and stay in a jargon-free zone. If you think you don’t have the time, don’t have the money and don’t know how to get your marketing working online, Alisa has some great insights to share.
I used to hate Pinterest.
I’ll admit it.
But it was for no good reason.
I think it probably had to do with the fact that when Pinterest came onto the scene there were already so many other players that needed my attention that I just didn’t want another.
Then Cynthia Sanchez came into my life and made me a Pinterest Junkie. I want to share my path to Pinterest along with an interesting conversation I had with Cynthia on her podcast Oh So Pinteresting and then share a few thoughts on how you can use Pinterest to really add a dash of BOOM! to your marketing.
There are complaints that occasionally make it to my ears… and computer monitor… about how marketers and businesses have “taken over” Pinterest. It’s supposed to be fun, people argue. It’s supposed to be cool stuff to look at and not another advertising opportunity. They have a point. But you don’t have to be a party pooper to use Pinterest for business. Here are some ways to get you pinning smarter, faster and with style so you can drive traffic to your website and even make sales.
Whether Pinterest is right for your business is something to consider before you pin, so assuming you’ve already done your homework and decided to give it a shot, here’s how you can make the most of this popular and highly visual medium.
On an annual study on social media dated March of this year, a whopping 81 percent of women from the general US population said that they trusted Pinterest and blogs. This is compared to only 67 percent of women who said that they trusted Facebook and 73 percent who said they trusted Twitter. As such, we can see that Pinterest is a great resource and tool for a company’s marketing efforts. As a beginner user, here’s how you can use this social media space for your benefit.