Say cheese! Today we talk to Paul Scharff, a photographer who specializes in taking photos that help businesses make money. Whether they’re product shots or pictures of you and your staff in action, Paul wants to showcase your business so you’ll win more customers. So ask yourself, do the photos on your website and in your other marketing materials pull people in, humanize your brand and make people want to do business with you? Listen for some great insights into what photography can do and some tips for doing it yourself when you need to.
Whether you run a business website or a blog, chances are you’re going to use photos. And in today’s visual world, we know that photos are a great way to capture interest, increase engagement and – let’s face it – sell stuff. So why are so many sites so dismally bad at using photos? Here are some of the more egregious photo mistakes I’ve seen, so if any of these sound like you, fix them now!
This post was inspired by the complete frustration of working with clients who not only lack photo management skills, but also seem to lack any concern for the problem. In fact, most of them don’t perceive a problem at all. This is dedicated to everyone who has spent time or money on product photos, field photos, stock photos or any photos at all that are important to your online and offline marketing efforts.
Bad photography has infiltrated the internet like… well, like a virus. You see one crummy photo of a kitchen towel and next thing you know every housewares retailer is using the same crummy photo of that kitchen towel. It makes you wonder if somewhere there is a style guide that says, “When in doubt, use omnipresent crummy photo that you’ve pilfered from a competitor.”