Craig McBreen joins us to talk about what branding is, how your personal brand and business brand intersect and what you need to think about as you develop a brand.
What is a “bad word”? Today we explore the effects of language and why it matters to you, your business and marketing.
Today we talk to Clare Price, self-published author of Web of Betrayal, a cyber thriller set in the dinosaur days of the internet – 1994.
She not only self-published but created her own publishing house to do it. And she took on all of the marketing and promotion herself. How did she do it? Join us to find out!
And if you’d like a chance to win an autographed copy of the book, reply and let me know by FRIDAY!
Today we welcome Bryan Kramer to our podcast and we’re admittedly superfans so we felt kind of shy and giddy and elated all at once. We had a fun and enlightening conversation about what it really means to be social online, why you need to bring the joy and plenty more to inspire you.
And if you haven’t entered to win an autographed copy of his book “H2H” and you’d like a chance, reply to this email and let me know. We’re picking the 5 winners on Friday December 5th!
Yesterday we premiered the Web.Search.Social Marketing Podcast. Today we’ve got something a little different, too. It’s a blog post and it’s also got an audio version so you can read AND listen. Your choice.
Visit today’s blog to read or listen.
In the blog, I share a lesson learned from an email that I sent to our mailing list last week. If you received it, you may recall that Hello Kitty played a starring role. Well, she also has something to say about B2B marketing so visit to find out what that is. Because sometimes it’s great to talk theory and strategy and big ideas, but sometimes it’s much more helpful to read about something practical, something tested that WORKED.
Intrigued? Visit to read or listen now.
Are you as weary of this never-ending presidential campaign as me? Then let’s talk about what smart marketers can apply–online and offline–from political gaffes. Both the Romney and Obama campaigns have generously provided fodder.
Do you have any idea how much marketing noise is out there? I know I don’t have to tell you. Every time you open your inbox, check your mailbox, turn on your TV, play Angry Birds or browse online you’re bombarded with marketing and advertising messages.
As marketers and business people, the challenge is no longer “how to get the message out there”. There are a batrizillion ways to do that. The challenge is “how do you get noticed in all the noise?” Here’s the answer: use your own unique and quirky personality. Find out how to make “you” work for your business and marketing.
During the Great Depression, there was a public figure who showed no talent for public speaking. I’m talking about a woman who began as an embarrassingly bad public speaker, uttering high pitched giggles and wiggling her hands, distracting the audience. She later became a noted speaker and the first American woman to make money as a lecturer. Find out how you, too, can improve your public speaking with expert tips from two sought after speakers.
Very few of us are that different from our competition. That’s why we have competition. There are probably a lot of qualified people who do the same things that you do. But they are not you. And your job is to figure out what it is that makes you not them.
Through my experiences managing both corporate Twitter accounts and helping local businesses improve their social media engagement, one thing has become exceedingly clear: people want to connect with other people. If your potential customers only see a nameless corporate entity, they’ll be wary of doing business with you.