Did you know… that your networking group is your sales force? Today we talk about what networking is (both formal and casual) how to do it well, what mistakes to avoid, what makes a good group, a good meeting and more.
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My business depends on helping other businesses market themselves online. So I should be falling all over myself convincing people why internet marketing is the best thing since Oreos (which are way better than sliced bread, by the way). And yet that’s not what I’m about to say. What I’m about to say is: step away from the keyboard. Close Facebook. Get off Twitter. Stop working on your next marketing email. Ditch Skype. Put on some pants and go meet someone for breakfast right now. Here’s why you can make all the online connections you want, but if you want the relationships to matter, you need to take them into the real world.
If you’re not yet capitalizing on the power of referrals to help drive your business then it might just be time to start! There are plenty of advantages to referrals – a shorter sales cycle and lower marketing budget to name just two. It doesn’t matter whether you sell products or provide services, a referral from a trusted source is pure gold. Here’s how to get more of them.
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