Mobile web browsing is expected to surpass desktop web browsing this year. We’re using our mobile devices, especially our smartphones, on the way to work, in stores, and during meetings, conversations and meals. That’s why we as businesses need to make sure our mobile content is mobile-friendly – easy to find, easy to view, and easy to share. Here are four ways to make that happen.
Over the past few weeks, I’ve had a number of conversations and listened to several podcasts where people have opined on how content should be assembled for a company mobile website vs. a desktop website. There was a recurring theme that went something like this: When creating your website, start by writing/creating the content for your mobile site first. Chances are when you come up with the important content you need for your mobile site, you’ll realize you don’t need any more content for your desktop site. Here’s what’s right about that, and what’s not.
Consider this a bit of friendly advice. After you read this, I want you to grab the nearest smart phone or iPad and look at your site. If it does either of the things I’m about to tell you about, go fix it right now. If you don’t, you could be losing out on visitors, readers and even customers. They’re small details but they can have a tremendous impact on the usability of your site.
Mobile apps are everywhere. The sharp increase in mobile usage has made app development a growth industry. Chances are that if you run a business, the thought of having a custom app built has crossed your mind. So what happens when you decide to jump on the app express to Richville? Ask yourself these questions to help you decide if an app is right for your business.
Are you a mobile user? Do you own an iPhone, Android, iPad or some other mobile device? I want you to think honestly for a moment about how often you use your mobile device to access websites. I bet it’s more often than you think. We’re so used to our mobile devices that we forget we’re using them. All evidence points to the fact that mobile is simply a way of life for many of us and consciously or not, we are interacting with, judging and choosing websites and companies to do business with based, perhaps solely, on mobile experiences. Here are some statistics that will open your eyes plus a practical guide for making sure your website is mobile-friendly.