This is the story of a backpack. But it’s really about honest marketing. Come along and I’ll share it with you because then I won’t have to tell you how important it is to craft your marketing messages truthfully. You’ll see it for yourself.
If you’re reading this article, chances are that you’ve seen products and services such as webinars or eBooks offered by scores of self-professed marketing professionals and experts. Plenty of these are priced to sell but even though it may sound like you’re getting the deal of the century, you might just be getting the wool pulled over your eyes. Part rant and part warning, today I talk about some unscrupulous pricing deals and what you can do to avoid getting suckered in.