Have you seen the $4,000 toothbrush?
It’s real, I swear.
And it begs the question: what makes a toothbrush worth $4,000?
The answer is pretty simple, actually. It’s worth $4,000 because that’s what someone is willing to pay for it. But when it comes to business the idea of value still lies in the return that a product or service yields. That makes it more challenging to work in the B2B space, because it’s a lot harder to sell something that doesn’t promise a better outcome.
And yet, paradoxically, it’s also a lot easier to trick you, as a business, into spending your marketing budget on something completely worthless. Today I want to talk about one of the most common marketing tricks that will get YOU to part with your hard earned dollars, all in the interest of improving your own marketing. And why you should shut your wallet every time you encounter it.