After Monday’s doozie of an episode, we kept this one short and light. We talk about movies, podcasts and throw in a little bit of marketing, too.
We talk about the importance of narrowing your audience instead of widening it, why podcasting is good for business, plus we discuss a postal scam asking you to pay $70 for website backups you never ordered.
Have you seen the $4,000 toothbrush?
It’s real, I swear.
And it begs the question: what makes a toothbrush worth $4,000?
The answer is pretty simple, actually. It’s worth $4,000 because that’s what someone is willing to pay for it. But when it comes to business the idea of value still lies in the return that a product or service yields. That makes it more challenging to work in the B2B space, because it’s a lot harder to sell something that doesn’t promise a better outcome.
And yet, paradoxically, it’s also a lot easier to trick you, as a business, into spending your marketing budget on something completely worthless. Today I want to talk about one of the most common marketing tricks that will get YOU to part with your hard earned dollars, all in the interest of improving your own marketing. And why you should shut your wallet every time you encounter it.
In today’s episode we revisit our conversation about SEO from last week because I call Ralph out on the fact that he said he had a “big objection” to the article we discussed… but never ‘fessed up to what that was. And that takes on a whole life of its own.
Listen in as we talk popups (good and bad), the reality of discount pricing and how to pronounce “Moleskine”. Plus we share our own email segmentation method so that you can try it for yourself.
Have you read the story about Marriott International’s “The Envelope Please” program?
It’s stirred up a bit of controversy and got me thinking about dumb things done in the name of marketing. Turns out, dumb marketing is not only the domain of big companies. Even small businesses sometimes fall into these traps.
Here are three of the most head-shaking mistakes and why you should avoid them.
PS: If you haven’t read the Marriott story, I include a link at the beginning of my article. Let me know what you think!
If you’re reading this article, chances are that you’ve seen products and services such as webinars or eBooks offered by scores of self-professed marketing professionals and experts. Plenty of these are priced to sell but even though it may sound like you’re getting the deal of the century, you might just be getting the wool pulled over your eyes. Part rant and part warning, today I talk about some unscrupulous pricing deals and what you can do to avoid getting suckered in.
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