What better time of year than spring to get a handle on all of your social profiles and finally get around to cleaning them up? Most times we’re too busy to notice and it’s too easy to let those things languish. But with a change of season it’s a nice little reminder that we need to change, too. With that in mind, here are a few simple things you can do to make sure your online presence is current and looking sharp.
Your website may not be sprouting gray hair but it could very well be showing its age in other obvious and not-so-obvious ways. It’s common for businesses to immerse themselves in building a website then “finish” the project and move onto other things.
Should everyone invest in content management and retain creative and content control over their websites? The answer, of course, is no. There are good reasons to avoid managing your own site. The more difficult question to answer is how do you know when you should leave the job to the pros?
With so many do-it-yourself tools for building and maintaining a website and even more possibilities when it comes to custom content management systems, it can be difficult to weed through the pros and cons and come to a conclusion on the best option for your business. You’d debate the pros and cons if you knew what they were, but there’s just too much information to process.
As a business owner you probably already know that not only is it important to plan for whatever you’re working on right now, but it’s just as important to plan for what will – or might – happen in the future. The same is true of your ecommerce site, which is just one aspect of your business.