LinkedIn

“What does social media have to do with marketing?”

A client asked me that question a few weeks ago.

It’s not an uncommon question, either. And it’s a fair one. Most people who run businesses don’t have time to learn the nuances of social media because they’re busy running their businesses.

And while we often teach the benefits of using social media wisely, there are consequences to using social channels poorly. Here’s just one story of marketing gone awry thanks to a poorly conceived LinkedIn profile and how you can avoid losing business because of one.

The last time I heard someone say that a LinkedIn profile should be a clone of your résumé I was appalled. LinkedIn is still a social network and your profile should reflect that, not read as a series of bullet points and industry jargon. Here’s how to make your profile interesting, professional and searchable so professionals can find you.

LinkedIn is quietly turning into a lead generating powerhouse… with over 135,000,000 professionals and counting. The majority of users still have no idea what this amazing tool is capable of. However, before you can take advantage of the marketing capabilities, you must start with a good foundation. Your profile has to be created in such a way that people searching for your type of business will find you, and once they do, your profile must be attractive enough for them to want to connect and engage with you. Find out how to lay the foundation so you can start opening up some real opportunities.