Marketing isn’t magic. Content marketing is old news. And sales letters with typos may convert better than perfect ones. In his book The Nuclear Chowder Marketing Method, Mike Brooks takes on marketing fundamentals.
Every year the gurus explode with books and blog posts telling you how to REALLY lose weight/get smarter/stop smoking/start running/volunteer more/work less.
I Googled “marketing resolutions” before writing this and discovered no shortage of advice for everything from “create a delightful mobile experience” to “be more consistent with marketing.” And while some of the advice is solid, most of it is all about the “what” and lacks a focus on the “why”.
So this year, do your business a favor and skip the resolutions. Try approaching your marketing from results first and see how the resolutions make – and keep – themselves.
Of all the questions I’m asked by customers and prospects alike, this one ranks in the top three. Even people who don’t check their analytics and barely know what analytics are have the presence of mind to ask how to get more people to visit their website.
I’m going to tell you one of the best kept secrets of increasing website traffic:
I’m also going to share some tactics for doing it but there’s a twist at the end of the post, so stick around.
If you’re busily blogging, podcasting and social media-ing but still not getting the leads you want, you may be wondering why you’re investing all that time and effort. You may be discouraged by the whole thing and ready to check out of content marketing entirely.
If that’s you – if you’re creating content and not getting results – hang tight. I’ve got a few reasons why that may be happening so that with a few adjustments you can see the success that everyone else seems to be talking about.
They say the best time to plant a tree is 20 years ago… and the best moment for change is now. But when it comes to marketing your business, the best time to start is… before you start!
If that sounds weird, don’t worry. We’ve got you covered in this episode of the Web.Search.Social Marketing Podcast because we talk with web marketing professional Sarah Peters about how to plan, prep and get ready-and-set so you can GO when it’s time to start.
Building a customer-focused, lead-generating site is a lot of work. The “building” part of a website is the easy part. But knowing what to build? Not so much.
That’s why so many sites languish and turn into an expense instead of a business asset that makes you money. Today I share a short list of things that you can improve on your site – from the tiny fixes to the big-picture strategy – that will increase your chances of pulling people in, keeping them there and getting them to take action.
Since our last couple of Monday episodes have been a little rant-ish, we put on our thinking caps today and came up with a list of things that you, Fred, can do to improve your marketing in 2015. There are some practical “do-now” ideas and a few conceptual big-picture ones.
If you want to get off center and see results from your marketing, this is for you.
Today is all email, all the time… but before we get down to business we make a very important announcement: The designation of the official Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast.
Rain down confetti because this is a big one. Our first official poem sent in by a very special fan who inspired us to create this most noble of positions.
Read the poem, listen to the podcast then go do your homework (because we give you some!)
Plenty of people have “a big idea”. But not a lot of those people take their idea to fruition and watch it grow and thrive.
Yet that’s exactly what Glen Koedding did. One day he was hanging out in the pool with a business colleague, thinking about how to use solar energy to heat the pool and nine months later he was running his own solar business. Since then he’s grown the company into an impressive enterprise by doing all of his own marketing.
We talked with him about just some of the incredibly smart strategies he employs – from social to email to website. There are more good ideas here than miles to the sun.
If you’ve got a business blog I bet you’re posting away, day after week after month. But what is the net result of all that posting? Are you getting traffic to your site? Generating leads?
If your blog is rocking your world, and you’re making money hand over fist, then take the day off. This article isn’t for you.
But if you’ve got a business blog and you’re getting frustrated, starting to doubt the point of this content marketing thing entirely…
I want to share with you some reasons WHY that’s happening and how you can fix the problem and turn your blog into a lead generating machine.