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influence marketing

Bad Chief, Bad Tribe. How To Get More Shares On Triberr.

Bad Chief, Bad Tribe. How To Get More Shares On Triberr.

By Marketing Insights & Strategy, Podcast, Readings

How can my content be shared more on Triberr?

I get asked that question every day several times a day. The short answer is “write good content that people will want to share.” But of course nothing is ever as easy as that. So I want to present some ideas on how you can get your content viewed by more people using Triberr as a tool.

If you are a blogger, podcaster or YouTuber who produces great content and you’re struggling to find an audience, give Triberr a shot – it’s easy, it’s free and these tips will help you make the most of it.

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It's Time To Consider Your Business Super Fan Bubble

It’s Time To Consider Your Business Super Fan Bubble

By Marketing Insights & Strategy, Podcast, Readings

The super fan bubble is a collection of dedicated and loyal fans. Fans that will not only consume your content but take action on your behalf. They’ll buy your products, listen to your shows, share your tweets. The super fan bubble is great, but it can also be a plateau that slows growth.

The goal of any business endeavor is to continue to grow your audience or customers. So you need to cultivate relationships with the people in your super fan bubble while creating strategies to help you grow the bubble to include more super fans.

This is my perspective on getting out of your super fan bubble by collaborating with the competition.

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The Difference Between Magical Thinking And Actual Marketing

The Difference Between Magical Thinking And Actual Marketing

By Marketing Insights & Strategy, Podcast, Readings

Tell me if you’ve heard this one before:

If you want to promote and grow your business, connect with influencers.

You can’t go a half-mouse-click without someone telling you how to connect with influencers and why you really, really, really need to do that.

I’ve discussed this in detail before but suffice it to say that trying to “connect with influencers” is the sort of magical thinking, right up there with “write epic content” and “just make it go viral”, that will hinder and even kill your true marketing success.

If you want your business to succeed, here’s a better way to market.

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Influence Marketing Essentials: 5 Steps To Getting Started On Triberr

Influence Marketing Essentials: 5 Steps To Getting Started On Triberr

By Social Marketing

“What is Triberr and how do I use it?” I’ve been asked that question enough times that I thought it would be a good idea to write an article about it. Triberr is an influence marketing platform for bloggers and businesses. It provides you with tools to help you grow your audience and increase the reach and influence of your blog. It has benefited {Web.Search.Social} tremendously by amplifying our reach and exposing our content to more people than we ever could have reached alone. Here’s how to get started using Triberr so you can take advantage of the opportunity to grow your audience and business, too.

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How To Find And Work With Influencers In Your Niche

How To Find And Work With Influencers In Your Niche

By Marketing Insights & Strategy

As a company, you may be creating content in order to generate leads and build your trust-factor with customers. But our customers are getting more savvy and skeptical every day, and one referral from a trusted friend or colleague can mean more than all of your content marketing efforts combined. The good news is that you can tap into the “new influencers” – the bloggers and those with engaged social followings – to help spread your brand message in an entirely different and authentic way. Find out more about influencer marketing and how to start thinking about finding partnerships that will work for your brand.

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The Myth Of The A-Lister: A Musing On Celebrity Status And Succeeding As A Business Blogger

The Myth Of The A-Lister: A Musing On Celebrity Status And Succeeding As A Business Blogger

By Marketing Insights & Strategy

We live in a celebrity culture and that extends to every niche and industry well beyond Brad Pitt and Angelina Jolie. We’ve got celebrity authors, celebrity motivators and yes, even celebrity bloggers – aka “influencers” aka “A-Listers”. We’ve been told to connect with influencers and get noticed by A-Listers. But what if our priorities are in the wrong place? This is a call-to-arms for the rest of us – the B-Z List bloggers – that it’s time to start valuing ourselves instead of just waiting and hoping to catch that big fish.

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