Of all the questions I’m asked by customers and prospects alike, this one ranks in the top three. Even people who don’t check their analytics and barely know what analytics are have the presence of mind to ask how to get more people to visit their website.
I’m going to tell you one of the best kept secrets of increasing website traffic:
It’s easy.
I’m also going to share some tactics for doing it but there’s a twist at the end of the post, so stick around.
Twitter can be a challenge to navigate because on its surface it’s so simple and straightforward: post something with 140 characters or less and you’re done. But aren’t the simplest things often the most deceptively difficult to master? Here are some tips for getting people to pay attention to you long enough so that you can turn them into leads and even customers.
Someone probably told you to test your site before launch. If you’re like most people, clicking around on a few pages and not seeing anything glaringly broken means testing. But there are some things you should be looking for if you want to be sure your website is really ready to go. Here’s a simple list you can use as you test for launch, and that you can also use periodically to be sure things are still looking and working as they should be.
Are you thinking you really need to figure out this Facebook thing and get your business on there? Or have you dabbled in Facebook marketing a bit, have a double-digit of fans (most of them your friends from college) but still don’t quite know what to do? If you’re still not sure about the dimensions of the cover photo (Cover photo? What cover photo?) or if the idea of setting up an app makes you sweat more than the recurring nightmares of forgetting your locker combination, then you’re in the right place. This is the help-I-don’t-know-where-to-start guide to getting your social car out of park and start cruising.
Your company’s tagline is part of the BIG THREE elements of your brand: name, logo and tagline. Because different people process information differently in their memory, you really need all three to create a strong brand awareness. Working with small business owners I’ve found that while just about everyone has a business name and most businesses have logos, very few have taglines. If your business doesn’t have a tagline, you’re missing a key element of your branding and marketing. Here are 5 things to consider when developing yours.
![8 Ways To Monetize Your Website [Infographic]](https://www.websearchsocial.com/wp-content/uploads/2012/08/monetize-website-featured.jpg)
I don’t know about you but I don’t have a website for the sheer joy of it – I want to make money. The question arises, then: how do we do that? Well, of course there are our product and service offerings. And there’s the inevitable eBook or the email course or the consulting session. But these are more about our businesses and less about actually getting our websites to generate money for us. Wouldn’t it be awesome if we could tap into some passive income and get our websites doing the work for us – while we’re not even looking? Check out this infographic produced by affiliate program management company Skimlinks to see what types of monetization can work for your site.
Did you ever have one of those moments when you hear or read something a billion-trillion times and on the billion-trillionth-and-first time it suddenly makes you want to throw a pie at everyone who’s ever said it? One of the things that’s been moving the needle on my irritation-meter lately is the overcooked advice to “write quality content”. Yes, if you write quality content you’ll be doing yourself, your blog, your website and your business a favor. But what is quality content and how do you write it? Here are some actionable tips that you can use to write winning content that people and search engines will love.
In the “Build A Better Website” series, we’ll dissect a website page by page and put it back together with purpose and great content so that each page of your site can build trust, earn credibility and drive revenue for your business. Today we’ll put together an About page that inspires people to do business with you, encourages people to get to know you,and can actually get people to call, contact and even hire you.
Wouldn’t it be terrible if the only thing standing between you and your customer is a poor choice of a few words? Poor subject lines can be ignored, or worse, end up in spam folders where they may never be seen. What if I told you that one of the simplest “quick fixes” to keep your email from being either ignored or filtered is to change your subject line? Bet you’d want to know how to do it! Here are some practical tips for writing a good subject line that will improve your open rates and keep your email out of the spam folder.
You have a Facebook business page, and now every day, along with making sure the phone calls get made and the to-do items get crossed off the list, you’ve got to figure out what to put in that horrible empty status box. Fear not, faithful Facebooker! There are strategies you can use to engage even the most reticent fans. Here are five you can try for yourself.
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