Quick: what’s at the center of your marketing universe?
Tick tick tick…
Do you hear that sound? That’s the sound of your marketing getting ready to explode if you’re not protecting your most valuable marketing asset.
Read on to see if you’re heading toward marketing disaster … and how to avoid it if you are.
Today I’m starting a series dubbed “Don’t Make The Same Mistake Twice” about some of the mistakes that I see business owners make – smart, well-intentioned business owners – again and again.
They can be costly, both in terms of revenue and in terms of reputation. And sadly, not only do I see them made a lot but I see them made repeatedly.
Today I talk about web hosting mistakes that range from an expensive inconvenience to an unrecoverable disaster. I’ll tell you about just a few of the horrors I’ve witnessed and you can decide whether you’re willing to risk the same thing happening to you – or whether it’s time to take action to protect your web assets.
Every business with a website has to make the decision, “Where do I host my site?” There are many options and they vary widely in cost and service. Often, people base the decision on cost alone. But a short-term savings can mean a big cost to your business later, whether in the form of site hacks, data loss or even negative SEO consequences. Here are important points to consider before you choose a hosting provider, and a few price ranges you might be looking at.
A good hosting program should include search engine specific features, disaster recovery plans, adequate security and protection from threats, and be customized around your business needs.
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