In today’s podcast episode we button up a few things that have been nagging at us recently, namely ineffective programs, not-so-valuable “products” and the perils of SEO.
We also summon our sponsor, Cynthia Sanchez of Oh So Pinteresting to tell us about the workshop she’s offering especially for small businesses to help them boost their marketing on Pinterest.
Something is king.
I’m not sure what, but every day it seems to change.
One day Content is King. The next, it’s engagement. Then it’s disruption. A few days ago, my nemesis (and good friend) David Deutsch of SynergiSocial wrote an article proclaiming that “contact”, not “content” is king.
Ok, so what is King?
The answer is simple. There is no king.
Here’s a different way to think about marketing.
Has this ever sounded like you?… “OMG, ANOTHER social network? Can everyone just stop long enough for me to figure out my Facebook strategy already??” If so, you’re not alone. Every day feels like “shiny new object” day when you’re trying to market your business online. But what if I told you that you don’t NEED a Facebook strategy? Or a Twitter strategy? Or a Pinterest/Instagram/[insert other network here] strategy? And that even without those “strategies” you can still market your business in all those places… and everywhere… without losing sleep or hair? Sound like something you’d be interested to find out more about? Then get acquainted with integrated marketing. Read today’s post to find out what that means and how you can use it (with real-life example goodness) to market your business anywhere you want to be found.
One of the biggest challenges brands face in marketing today is how to be everywhere, all at once, and still manage to squeeze in time to eat and sleep. Luckily for us, there are a number of successful people out there who are “everywhere” – doing what’s referred to as cross-platform marketing – and they effectively promote their brand without working 18-hour days. More than ever, cross-platform marketing is a crucial part of the success of any business. Some call it the surround sound effect, and others the “be everywhere strategy.” How can you reach your target audience effectively through all of the appropriate online channels while still maintaining a balanced life?
Ah, the lazy days of summer! Beaches, breezes and a total lack of attention to our small business marketing plans! During days when we’d rather be sailing than selling, it’s easy to let our marketing efforts drift off into a warm sunset (or a cold mojito?) Besides, everyone else is busy summering, too. So what’s a business person to do?
Oh, you’re… still here? Did the world not end on Saturday as promised? What a total gyp! I guess it’s back to blog-writing. I decided to have a little fun while sharing this by-no-means-definitive-list of marketing rules so that yours will sing in angelic harmony.
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